我国少儿期刊出版现状及未来发展策略
发布时间：2018-07-18 16:27
【摘要】：少儿作为社会群体中的一个重要组成部分,其相对较弱的认知能力和较低的知识层次而深受各种外界信息的影响。广播、电视的普及给了少年儿童一个声貌俱佳的信息渠道；网络技术的发展,在逐渐改变人们日常生活方式的同时,也为少年儿童获取资讯提供了方便。然而,在我国少儿成长历史进程中,一直真正伴随他们成长的,却是集资讯、娱乐、知识、教育等多方面功能于一体的少儿期刊。 我国的少儿期刊经历了内容由导向教育,到思想迷失,再到知识教育,进而贴近儿童生活的摸索过程,整个少儿期刊行业也经历了萌芽、成长、消逝、复苏、发展的过程,取得了一些成果,也积累了许多问题。近年来,随着各国文化交流的频繁与深入,国外知名少儿品牌的强势入驻也对我国少儿期刊的现状与前程带来了经验与挑战。 少儿期刊作为少儿出版市场的消费主力,少年儿童的阅读取向是少儿期刊出版的风向标。在瞬息万变的外部环境影响下和不断提升的内部需求驱动下,我国少儿期刊的出版跨过前期的迷茫期之后,正在步入高度市场化的变革式发展期,塑造品牌、延伸品牌、深入营销、联盟合作成为少儿期刊发展的主旋律。并且少儿期刊编辑的知识涵养与敬业精神也被提到了相当重要的地位,针对少儿读者进行更为细致的划分与定位,逐渐形成各自的期刊特色。 本文研究结合少儿阅读心理特征,采取理论与实践相结合的方法,首先对国内外学者所作的有关少儿期刊出版与发展的相关文献资料进行了搜集和整理,简要概括少儿期刊的定义、分类、特征与功能,深入分析了少儿期刊的发展历程、现状和问题,确定了针对我国少儿期刊这一核心对象的研究路线。然后,本文研究在已有相关研究成果的基础之上从我国少儿期刊的现状和未来发展策略两个方面进行深入分析,指出内在变化。 本文研究所得出的结论,不仅为我国少儿期刊工作者正确认识行业现状、提升自身行业素质提供参考,还对广大父母及孩子了解少儿期刊功能及特征提供借鉴,为正确引导少儿的期刊阅读提供帮助。
[Abstract]:As an important part of social group, children are influenced by various kinds of external information because of their relatively weak cognitive ability and lower level of knowledge. The popularization of radio and television has given children a good information channel of sound and appearance; the development of network technology has gradually changed people's daily way of life, but also provided convenience for children to obtain information. However, in the history of children's growth in China, it is the children's periodicals with the functions of information, entertainment, knowledge, education and so on. The children's periodicals in our country have experienced the process of content from leading education, to thinking lost, then to knowledge education, and then close to the life of children. The whole children's periodical industry has also experienced the process of germination, growth, disappearing, recovering and developing. Some achievements have been made, and many problems have been accumulated. In recent years, with the frequent and in-depth cultural exchanges between countries, the strong presence of well-known children's brands in foreign countries has brought experience and challenges to the present situation and future of children's periodicals in China. As the main consumption of children's publishing market, children's reading orientation is the vane of children's periodicals publication. Under the influence of the rapidly changing external environment and the increasing internal demand, the publication of children's periodicals in our country is stepping into a highly market-oriented period of transformational development after the publication of children's periodicals in our country has passed the initial confused period, to shape the brand and extend the brand. Further marketing, alliance cooperation has become the main theme of the development of children's periodicals. Moreover, the knowledge conservation and professionalism of the editors of the children's periodicals are also mentioned to be quite important, and the children's readers are divided and positioned more carefully, gradually forming their own periodical characteristics. Based on the psychological characteristics of children's reading, this paper, by combining theory with practice, collects and arranges the literature about the publication and development of children's periodicals made by scholars at home and abroad. This paper briefly summarizes the definition, classification, features and functions of children's periodicals, analyzes the development course, present situation and problems of children's periodicals, and determines the research route for the core object of children's periodicals in China. Then, based on the existing research results, this paper makes an in-depth analysis of the present situation and future development strategies of children's periodicals in China, and points out the internal changes. The conclusions obtained in this paper not only provide reference for Chinese children's periodical workers to correctly understand the current situation of the industry and improve their profession quality, but also provide reference for parents and children to understand the functions and characteristics of children's periodicals. It is helpful to guide children's periodical reading correctly.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5
本文编号：2132487
[Abstract]:As an important part of social group, children are influenced by various kinds of external information because of their relatively weak cognitive ability and lower level of knowledge. The popularization of radio and television has given children a good information channel of sound and appearance; the development of network technology has gradually changed people's daily way of life, but also provided convenience for children to obtain information. However, in the history of children's growth in China, it is the children's periodicals with the functions of information, entertainment, knowledge, education and so on. The children's periodicals in our country have experienced the process of content from leading education, to thinking lost, then to knowledge education, and then close to the life of children. The whole children's periodical industry has also experienced the process of germination, growth, disappearing, recovering and developing. Some achievements have been made, and many problems have been accumulated. In recent years, with the frequent and in-depth cultural exchanges between countries, the strong presence of well-known children's brands in foreign countries has brought experience and challenges to the present situation and future of children's periodicals in China. As the main consumption of children's publishing market, children's reading orientation is the vane of children's periodicals publication. Under the influence of the rapidly changing external environment and the increasing internal demand, the publication of children's periodicals in our country is stepping into a highly market-oriented period of transformational development after the publication of children's periodicals in our country has passed the initial confused period, to shape the brand and extend the brand. Further marketing, alliance cooperation has become the main theme of the development of children's periodicals. Moreover, the knowledge conservation and professionalism of the editors of the children's periodicals are also mentioned to be quite important, and the children's readers are divided and positioned more carefully, gradually forming their own periodical characteristics. Based on the psychological characteristics of children's reading, this paper, by combining theory with practice, collects and arranges the literature about the publication and development of children's periodicals made by scholars at home and abroad. This paper briefly summarizes the definition, classification, features and functions of children's periodicals, analyzes the development course, present situation and problems of children's periodicals, and determines the research route for the core object of children's periodicals in China. Then, based on the existing research results, this paper makes an in-depth analysis of the present situation and future development strategies of children's periodicals in China, and points out the internal changes. The conclusions obtained in this paper not only provide reference for Chinese children's periodical workers to correctly understand the current situation of the industry and improve their profession quality, but also provide reference for parents and children to understand the functions and characteristics of children's periodicals. It is helpful to guide children's periodical reading correctly.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5
【引证文献】
相关硕士学位论文 前1条
1 李珊;少儿报纸受众障碍研究[D];山东师范大学;2012年
，本文编号：2132487
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