浅析传统出版业变革之下的挑战与出路
发布时间：2018-07-20 12:03
【摘要】：信息技术的快速发展给传统出版业带来了严峻的挑战,同时也为传统出版业提供了前所未有的机遇。为了适应新形势下的发展需求,以图书为代表的地震传统媒体,在由事业单位向企业转制变革后,必须调整思路,采取适宜的措施,在新媒体的推动下自觉接受市场规则,通过灵活调整方向适应行业发展,不断改进自身,走向完善,探索与新媒体优势互补、融合发展的道路。作为从业多年的出版界一线管理者,笔者结合自己的实践探索、管理经验和深入思考,从"变革号角已经吹响,我们必须尽早觉醒""直面变革迎接挑战,探索融合发展的途径""植根防震减灾事业,开创传统出版业的未来"等方面,对急剧变革时代传统出版业所面临的挑战与可能出路进行了探讨。
[Abstract]:The rapid development of information technology brings severe challenges to the traditional publishing industry, but also provides unprecedented opportunities for the traditional publishing industry. In order to meet the development needs under the new situation, the traditional earthquake media, represented by books, must adjust their thinking and take appropriate measures to accept the market rules consciously under the impetus of the new media after the transformation from institutions to enterprises. Through flexible adjustment to adapt to the development of the industry, constantly improve itself, towards perfection, explore and new media complementary advantages, integration and development of the road. As the front-line manager of the publishing industry for many years, the author combines his own practice, management experience and deep thinking, from the "change horn has sounded, we must wake up as soon as possible" to face the change to meet the challenge. In this paper, the author probes into the way of integration and development, such as "taking root in the cause of earthquake prevention and disaster reduction and creating the future of traditional publishing industry", and probes into the challenges and possible ways out for the rapid change of the traditional publishing industry in the times of rapid change.
【作者单位】： 地震出版社;
【分类号】：G239.2
本文编号：2133455
[Abstract]:The rapid development of information technology brings severe challenges to the traditional publishing industry, but also provides unprecedented opportunities for the traditional publishing industry. In order to meet the development needs under the new situation, the traditional earthquake media, represented by books, must adjust their thinking and take appropriate measures to accept the market rules consciously under the impetus of the new media after the transformation from institutions to enterprises. Through flexible adjustment to adapt to the development of the industry, constantly improve itself, towards perfection, explore and new media complementary advantages, integration and development of the road. As the front-line manager of the publishing industry for many years, the author combines his own practice, management experience and deep thinking, from the "change horn has sounded, we must wake up as soon as possible" to face the change to meet the challenge. In this paper, the author probes into the way of integration and development, such as "taking root in the cause of earthquake prevention and disaster reduction and creating the future of traditional publishing industry", and probes into the challenges and possible ways out for the rapid change of the traditional publishing industry in the times of rapid change.
【作者单位】： 地震出版社;
【分类号】：G239.2
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