开放信息环境下传统学术出版商的内容运营策略——以英国物理学会出版社为例

发布时间：2018-07-20 12:34

【摘要】：【目的】梳理开放信息环境下传统学术出版商的内容运营趋势,为我国学术出版发展提供借鉴。【方法】选取学协会出版的代表性机构——英国物理学会出版社为研究对象,从内容运营视角分析其近年来在合作出版、学术增值、开放获取方面的建设策略。【结果】英国物理学会出版社着重与世界范围内物理学组织和个人的良好交流和沟通,积极采用知识集成和知识发现方法,并大力支持开放获取运动。【结论】传统学术出版商应在内容开发层注重与研究人员、领域机构和图书馆等学术共同体的互动协作,在内容组织层强调学术资源加工处理和关联整合强度,在内容传播层充分利用开放获取环节。
[Abstract]:[objective] to sort out the trend of content operation of traditional academic publishers in open information environment, and to provide reference for the development of academic publishing in China. [methods] A representative organization of the Society of Science, the British Institute of Physics Press, was selected as the research object. From the perspective of content operation, this paper analyzes its construction strategies in the fields of co-publishing, academic increment and open access in recent years. [results] the British Institute of Physics Press focuses on good communication and communication with physics organizations and individuals around the world. Active adoption of knowledge integration and knowledge discovery methods, and strong support for open access campaigns. [conclusion] traditional academic publishers should focus on interaction with academic communities such as researchers, field institutions and libraries at the content development level, In the content organization level, it emphasizes the processing of academic resources and the intensity of association integration, and makes full use of the open access link in the content dissemination layer.
【作者单位】：武汉大学信息管理学院;中国科学技术信息研究所;
【基金】：国家自然科学基金面上项目“基于海量数字资源的科研关系网络构建研究”(项目编号:71273251)
【分类号】：G239.561

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