对实体书店提高人气的思考
发布时间：2018-09-01 06:27
【摘要】：在网上书店、电子图书以及读者阅读方式变化等冲击下,实体书店纷纷关门停业。笔者认为实体书店倒闭的首要原因是书店人气指数低,如果没有人流也就没有商机,将失去生存发展的机会。本文试从实体书店提高人气的角度出发,从找准自身定位、优化硬件设施、提高服务水平、开拓经营范围、加强宣传推广5个方面进行分析探讨,为实体书店生存发展提供思路。
[Abstract]:Under the impact of online bookstores, e-books and changes in the way readers read, physical bookstores have closed. The author believes that the primary reason for the collapse of the real bookstore is the low popularity index of the bookstore. If there is no flow of people there will be no business opportunities and the opportunity for survival and development will be lost. From the point of view of increasing the popularity of physical bookstores, this paper analyzes and discusses five aspects, which are to find out their own position, to optimize hardware facilities, to improve service level, to open up business scope, and to strengthen propaganda and promotion. To provide ideas for the survival and development of physical bookstores.
【作者单位】： 云南出版集团有限责任公司;
【分类号】：G239.23
本文编号：2216387
[Abstract]:Under the impact of online bookstores, e-books and changes in the way readers read, physical bookstores have closed. The author believes that the primary reason for the collapse of the real bookstore is the low popularity index of the bookstore. If there is no flow of people there will be no business opportunities and the opportunity for survival and development will be lost. From the point of view of increasing the popularity of physical bookstores, this paper analyzes and discusses five aspects, which are to find out their own position, to optimize hardware facilities, to improve service level, to open up business scope, and to strengthen propaganda and promotion. To provide ideas for the survival and development of physical bookstores.
【作者单位】： 云南出版集团有限责任公司;
【分类号】：G239.23
【参考文献】
相关期刊论文 前2条
1 张琳;周晓艳;;书店线上线下协同经营探析[J];出版发行研究;2015年07期
2 刘稚亚;于佳乐;;创新转型——民营书店新出路[J];经济;2015年05期
，本文编号：2216387
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