基于云计算的教育出版转型升级模式研究

发布时间：2018-10-05 20:13

【摘要】：云计算作为越来越重要的概念,它不仅推动了信息产业的技术革新,还推动了其他产业的一系列创新发展。“云”也不仅仅是技术本身,而是一种服务理念,一种通过网络以按需、易扩展的方式获取所需服务的交付和使用模式,这种理念指导了云计算在各个领域的实践。与此同时,我国教育出版正处于发展变革时期。除了其自身存在内容资源匮乏、运营模式欠妥、定位不清晰等问题外,各方环境的变化也迫使教育出版企业不得不寻求新的发展路径,只有转型升级才能实现可持续发展。由于云计算能够帮助教育出版解决上述问题,并帮助其开拓新的业务领域,增强竞争实力,因此,将云计算作为教育出版转型升级的技术手段,探索基于云计算的教育出版转型升级模式,对教育出版企业来说是一件十分重要的事情。对这一课题的研究既有现实意义,也有一定的学术价值。本文首先分析教育出版转型升级的必要性,了解教育出版转型升级的背景环境,通过探讨云计算理念改变出版传播的各个方面,找到云计算与教育出版之间的结合点,从理论上证明云计算应用于教育出版领域的可行性;接着遵循从实践分析到理论提炼的研究思路,以重庆大学出版社为例,通过对其数字化转型模式——迪帕数媒模式的分析,总结出重庆大学出版社数字化转型方面的经验与不足;最后基于案例分析的结论,并结合云计算和出版传播相关理论,探索性地构建基于云计算的教育出版转型升级模式,以期对重庆大学出版社的数字化发展模式进行完善和补充,解决其存在的问题,同时也为其他教育出版社提供一种新的发展思路。
[Abstract]:Cloud computing, as an increasingly important concept, not only promotes the technological innovation of information industry, but also promotes a series of innovation and development of other industries. The "cloud" is not only technology itself, but also a service concept, a mode of delivering and using the required services on demand and expandability through the network, which guides the practice of cloud computing in various fields. At the same time, educational publishing in China is in the period of development and transformation. In addition to the lack of content resources, poor operation mode, unclear positioning and other problems, the change of environment forces the educational publishing enterprises to seek a new development path, only transformation and upgrading can achieve sustainable development. Since cloud computing can help educational publishing solve the above problems, and help it to open up new business areas and enhance its competitive power, cloud computing is used as a technical means to transform and upgrade educational publishing. It is very important for educational publishing enterprises to explore the transformation and upgrading model of educational publishing based on cloud computing. The research on this subject has both practical significance and academic value. This paper first analyzes the necessity of educational publishing transformation and upgrading, understands the background environment of educational publishing transformation and upgrading, and finds out the combination of cloud computing and educational publishing by discussing the various aspects of cloud computing concept change publishing dissemination. To prove theoretically the feasibility of cloud computing application in the field of educational publishing, then follow the research ideas from practical analysis to theoretical extraction, take Chongqing University Press as an example, through the analysis of its digital transformation model-Dipa digital media model. Finally, based on the conclusion of case analysis, combined with the theory of cloud computing and publishing dissemination, the paper explores the construction of educational publishing transformation and upgrading model based on cloud computing. The aim of this paper is to perfect and supplement the digital development model of Chongqing University Press, to solve its existing problems, and to provide a new way of development for other educational publishing houses.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G230.7

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