中国科普图书、科普玩具和科普旅游市场容量分析和预测

发布时间：2019-01-12 14:10

【摘要】： 当前,在世界各国竞争中,科技与人才已成为竞争的焦点,与发达国家相比,我国国民科学素质相对落后己成为不争的事实,因此,提高国民素质,大力发展科普产业显得尤为重要。随着科普产业的兴起,学术界对科普产业的研究也正在不断完善,但缺少对科普产业市场容量的研究,相关研究文献少之又少,因而有必要对科普产业的市场容量进行分析和研究。笔者研读了前人的科普产业研究成果以及政府的相关文件,选择了科普图书、科普玩具和科普旅游这三种代表性的科普产品并对其市场容量和市场前景进行分析和预测,希望能窥一斑而知全豹同时也为他人研究科普产业市场容量提供一个案例。本文首先界定了科普、科普产业和科普产品这三个基本概念,概述了国内外科普产业的目前发展现状。在此基础上,以大量市场调研所获得的资料和网上公布数据为依据,对中国科普图书、科普玩具和科普旅游目前市场容量进行分析,构建中国科普图书、科普玩具和科普旅游市场容量预测模型,进而推算出2020年中国科普图书、科普玩具和科普旅游的市场容量,最后提出了发展科普产业的对策和建议,为科普产业发展决策提供依据。研究表明,中国科普产业市场潜力很大,极具开发前景。
[Abstract]:At present, in the world competition, science and technology and talent have become the focus of competition. Compared with the developed countries, the relative backwardness of our national scientific quality has become an indisputable fact, therefore, to improve the national quality, It is particularly important to vigorously develop the popular science industry. With the rise of science popularization industry, the academic research on science popularization industry is improving, but the research on the market capacity of science popularization industry is lacking, and the relevant research literature is very few. Therefore, it is necessary to analyze and study the market capacity of popular science industry. The author has studied the previous research results of science popularization industry and the relevant documents of the government, selected the popular science books, popular science toys and popular science tourism, and analyzed and predicted their market capacity and market prospects. Hope to be able to catch a glimpse of the Panther also for others to study the market capacity of popular science industry to provide a case. This paper first defines the three basic concepts of science popularization, science popularization industry and science popularization products, and summarizes the current development situation of science popularization industry at home and abroad. On this basis, based on the data obtained from a large number of market research and the data published on the Internet, this paper analyzes the current market capacity of Chinese popular science books, popular science toys and popular science tourism, and constructs popular science books in China. This paper predicts the market capacity of popular science toys and popular science tourism, and then calculates the market capacity of Chinese popular science books, popular science toys and popular science tourism in 2020. Finally, it puts forward some countermeasures and suggestions for the development of science popularization industry. To provide the basis for the decision of the development of science popularization industry. The research shows that the market potential of China's popular science industry is great and has great development prospects.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F;F426.8;F592

【引证文献】