美国有声书发展态势及启示
发布时间：2019-06-04 02:10
【摘要】：当前,美国有声书市场的规模持续增长、市场格局不断细分、应用软件不断丰富、商业模式多样化、自助出版平台开始出现。其快速发展得益于行业协会的规范化运作、成熟的阅读推广方式、完善的产业链条。我国有声书行业应制定统一格式,构建有声书的阅读推广体系,深度细分市场,通过多种方式加强版权管理,完善产业链条,创新商业模式。
[Abstract]:At present, the scale of audio book market in the United States continues to grow, the market pattern continues to be subdivided, the application software is constantly rich, the business model is diversified, and the self-publishing platform begins to appear. Its rapid development benefits from the standardized operation of trade associations, mature reading promotion methods, perfect industrial chain. The audio book industry in China should formulate a unified format, construct the reading promotion system of audio books, deeply segment the market, strengthen copyright management, perfect the industrial chain and innovate the business model through various ways.
【作者单位】： 西南政法大学全球新闻与传播学院;
【基金】：2016年西南政法大学科研课题“移动互联网用户阅读行为与传统出版媒体转型策略研究”(项目编号:2016XZZD-11)的阶段性研究成果
【分类号】：G239.712
，
本文编号：2492396
[Abstract]:At present, the scale of audio book market in the United States continues to grow, the market pattern continues to be subdivided, the application software is constantly rich, the business model is diversified, and the self-publishing platform begins to appear. Its rapid development benefits from the standardized operation of trade associations, mature reading promotion methods, perfect industrial chain. The audio book industry in China should formulate a unified format, construct the reading promotion system of audio books, deeply segment the market, strengthen copyright management, perfect the industrial chain and innovate the business model through various ways.
【作者单位】： 西南政法大学全球新闻与传播学院;
【基金】：2016年西南政法大学科研课题“移动互联网用户阅读行为与传统出版媒体转型策略研究”(项目编号:2016XZZD-11)的阶段性研究成果
【分类号】：G239.712
，
本文编号：2492396
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