中国共产党对新媒体环境的适应性问题研究

发布时间：2018-05-19 06:43

本文选题：新媒体 + 环境　；参考：《山东大学》2015年硕士论文

【摘要】：中国共产党人创建的中华人民共和国,经过六十多年的执政,其历史充分证明,中国共产党的兴衰荣辱与民族和国家的发展前途紧密相连。当前中国共产党以中国特色社会主义理论体系为指导,带领中国人民努力实现中华民族复兴的伟大“中国梦”。但“中国梦”能否成功实现,关键在党自身。以信息技术、网络技术和移动通讯技术为支撑的新媒体作为一种全新媒体形态,具有不同于传统媒体的新特点、传播方式和传播规律。由此形成的复杂的新媒体环境不仅深刻改变着人们的生活方式、思维方式、工作方式等,同时也影响着党的执政方式,对党的执政能力提出了新的要求,带来了新的挑战。作为执政党的中国共产党如何适应新媒体环境,如何借助新媒体资源塑造党的媒体形象,如何提高党员干部的媒介素养,如何构建党与新媒体的和谐互动关系,如何治理新媒体环境,如何化解新媒体传播危机,等等。这都是党在“互联网+”时代,在新媒体环境下面临的全新又亟待破解的新课题。“物竞天择,适者生存”,政党亦是如此。中国共产党为了实现长期执政,带领人民实现民族复兴的伟大“中国梦”,就必须积极主动适应复杂多变的新媒体环境,这既是中国共产党应对新媒体环境挑战的必然选择,也是中国共产党自我革新和发展的内在要求。只有积极进行适应性变革,提升适应新媒体环境的能力,才能使党与时俱进,永葆生机与活力。除导论外,论文包含四个部分,遵循“发现问题——分析问题——解决问题”的逻辑思路就党如何有效积极适应新媒体环境进行了深入分析。第一部分阐述了西方相关政党适应性基本理论及其启示,为后文深入论述中国共产党如何有效适应新媒体环境提供了理论依据和指导,这也为本文写作提供了逻辑起点；第二部分对中国共产党适应新媒体环境的现状进行检视,深入分析了党适应新媒体环境所进行的成功的实践探索。同时,也深刻指出了党在适应新媒体环境方面还存在着的一些问题；第三部分针对中国共产党在适应新媒体环境中存在的问题,从主、客观两个角度指出了产生问题的深层次原因,认为互联网信息技术的快速发展等因素是影响党适应性的客观原因,而部分党员媒体意识不强、媒介素养不高等主观因素则是其主要原因；第四部分以政党适应性理论及其启示为理论基础和指导,提出推动中国共产党适应新媒体环境的可行性策略选择,指出增强党对新媒体环境的适应性必须从以下几个方面着手：树立新闻执政理念,发展利用新媒体,驾驭新媒体舆论,健全互动制约机制,这四个方面构成一个完整的系统,形成“合力”,协同推动党对新媒体环境的适应性变革。
[Abstract]:After more than 60 years in power, the history of the people's Republic of China founded by the Chinese Communists fully proves that the rise and fall of the Communist Party of China are closely linked to the future of the development of the nation and the country. Under the guidance of the theoretical system of socialism with Chinese characteristics, the CPC leads the Chinese people to make great efforts to realize the rejuvenation of the Chinese nation "Chinese Dream". But the key to the success of Chinese Dream lies in the Party itself. The new media, supported by information technology, network technology and mobile communication technology, as a new media form, is different from the traditional media in its new characteristics, modes of communication and rules of communication. The complex new media environment not only profoundly changes people's life style, thinking mode and working style, but also influences the ruling way of the Party, and puts forward new requirements and challenges to the Party's ruling ability. As the ruling party, how to adapt to the new media environment, how to use the new media resources to shape the media image of the party, how to improve the media literacy of party members and cadres, how to build a harmonious and interactive relationship between the party and the new media. How to manage the new media environment, how to resolve the new media dissemination crisis, and so on. This is the new and urgent problem that the Party faces under the new media environment in the "Internet" era. Natural selection, survival of the fittest, and political parties. In order to be in power for a long time and lead the people to realize the great "Chinese Dream" of national rejuvenation, the Communist Party of China must actively adapt to the complex and changeable new media environment, which is an inevitable choice for the Communist Party of China to deal with the challenge of the new media environment. Also is the Chinese Communist Party self-innovation and the development intrinsic request. Only by actively carrying out adaptive reform and enhancing the ability to adapt to the new media environment can the Party keep pace with the times and keep its vitality forever. In addition to the introduction, the paper consists of four parts, following the logic of "discovering problems-analyzing problems-solving problems", and deeply analyzes how the Party can adapt to the new media environment effectively and actively. The first part expounds the basic theory of the adaptability of western political parties and its enlightenment, which provides the theoretical basis and guidance for the further discussion on how the CPC can adapt to the new media environment effectively, which also provides a logical starting point for the writing of this paper. The second part examines the current situation of the Communist Party of China adapting to the new media environment, and analyzes the successful practical exploration of the Party's adaptation to the new media environment. At the same time, it also points out some problems that the Party still has in adapting to the new media environment. The third part focuses on the problems existing by the Communist Party of China in adapting to the new media environment. This paper points out the deep-seated causes of the problems from two objective angles, and holds that the rapid development of Internet information technology is the objective reason that affects the Party's adaptability, while some Party members are not aware of the media. The fourth part based on the theory of political party adaptability and its enlightenment as the theoretical basis and guidance, put forward the feasible strategy choice to promote the CPC to adapt to the new media environment. It is pointed out that in order to enhance the Party's adaptability to the new media environment, we must start from the following aspects: to establish the concept of news administration, to develop and utilize new media, to control new media public opinion, and to perfect the interactive restriction mechanism. These four aspects constitute a complete system. Form "joint forces", promote the Party's adaptation to the new media environment.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D26;G206

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