新媒体时代群体性事件舆论引导研究

发布时间：2018-04-03 17:58

本文选题：新媒体时代　切入点：群体性事件　出处：《中共中央党校》2013年博士论文

【摘要】：当前，中国正处于急剧的社会转型期，经济体制深刻变革、社会结构深刻变动、利益格局深刻调整、思想观念深刻变化，社会分化的加速演进使得不同利益群体之间的矛盾和社会冲突日益加剧，群体性事件接连爆发。贵州瓮安事件、云南孟连事件、广东乌坎事件、江苏启东事件，一幅幅暴力冲突的画面犹如烙铁一般灼烧着我们的视觉神经。群体性事件频繁发生，规模不断扩大、对抗日益激烈、后果愈发严重，不断威胁到了我们国家的经济建设、公共安全和社会和谐，损害了中国的国际形象，，成为党和政府必须着力解决的重点难点问题。移动通讯技术和互联网技术的飞速发展把报纸、广播、电视、网络、手机融为一体，形成一个立体网状的传播体系，新媒体时代已然来临。新媒体的崛起，特别是论坛、博客、微博、微信等新型网络工具的广泛使用，拓宽了公众获取信息的渠道，同时也为负面舆论的传播提供了更加便利的条件。群体性事件发生后，依托新媒体平台，大量虚假消息进入公众视野，扰乱人们的视线、煽动人们的情绪，对群体性事件急转直下的变化起到了推波助澜的作用，新媒体成为群体性事件恶化升级的“助推器”。群体性事件发生后，面对阵阵袭来的舆论风暴，本应承担起引导重任的政府部门却显得有些慌乱，有意封锁消息、刻意回避媒体，主动放弃了舆论引导的主阵地和主导权，致使谣言传播，人们躁动不安的情绪相互感染，本应遏制在萌芽状态的一些小的矛盾纠纷最终演化成为一起起打砸抢烧的群体性事件。群体性事件的舆论引导研究，就是着眼于这样一个时代背景而提出的重大课题。该项研究的目的在于，如何更好的发挥舆论引导沟通意见、利益协调的作用，彰显它思想安抚、心理救助的功能，化对抗为对话，变无序为有序，使已经脱轨的社会秩序尽快恢复常态，使紧张对立的社会局面早日得以平息。遵循这样的指导思想，本文按照以下思路铺陈展开：以大量案例为基础，从正反两方面总结群体性事件舆论引导的经验教训；对这些经验教训进行概括凝练，探索出群体性事件舆论引导的客观规律；以上述规律为指导，建立健全群体性事件舆论引导的制度体系，为这一工作的有效开展提供更多切实可行的路径选择。论文由导论、正文、结语三部分构成。导论部分主要包括选题背景、选题意义、文献综述、写作思路与研究方法、创新点和不足之处等内容。正文部分共分五章，是论文的主体，主要内容如下：第一章，简要介绍群体性事件舆论引导的基础理论。什么是群体性事件的舆论引导？谁来引导？引导谁？通过什么来引导？面临什么样的环境变化？应该坚持什么样的理念、目标和原则？这是本章所要回答的核心问题。了解和掌握这些基础理论是我们做好舆论引导工作的必要前提。第二章，深入探讨群体性事件舆论引导的价值意蕴。群体性事件的舆论引导有利于为经济建设创建一个和谐稳定的社会环境，有利于增强和提高党的执政能力，有利于传播社会主义核心价值观，对群体性事件舆论引导的价值进行深入探讨对于我们正确认识舆论引导的地位、作用及其紧迫性有着长远的指导意义。第三章，概括总结群体性事件舆论引导的经验教训。在群体性事件处置的长期实践中，党和政府在舆论引导方面积累了不少经验，也留下了很多血的教训。对这些经验教训进行概括总结，有利于我们少走弯路，避免类似悲剧的再次发生。第四章，探索群体性事件舆论引导的客观规律。群体性事件的舆论引导不是一种盲目行为，必须遵循一定的客观规律：适应超越律、多向互动律、内化外化律、协调控制律。只有遵循以上规律，群体性事件的舆论引导才会跳脱随意化的状态，取得事半功倍的效果。第五章，建立健全群体性事件舆论引导的制度体系。建立健全信息汇集分析制度、应急信息发布制度、领导责任追究制度、社会自我调节制度、媒体对外传播制度，筑牢应对群体性事件的多重防线，有利于实现舆论引导的制度化和规范化，最大程度地发挥它的效用。结语部分阐述了从事群体性事件舆论引导研究的几点体会，并且指出该项研究未来的发展方向。
[Abstract]:At present , China is in a sharp social transformation period , profound changes in the economic system , profound changes in the social structure , profound changes in the interests pattern , profound changes in ideology and ideology , and the accelerated evolution of social differentiation .

The rapid development of mobile communication technology and Internet technology integrates newspaper , radio , television , network and mobile phone into a whole . The new media age has come . The rise of the new media , especially the forum , blog , micro blog , micro - letter and so on , has provided more convenient conditions for the dissemination of negative public opinion .

In the wake of the group incident , the public opinion storm that led to the attack , the government should bear the responsibility to lead the responsible government to appear some panic , intentionally sealed the news , deliberately avoided the media , actively abandoned the public opinion - guided home position and the dominant right , caused the spread of the rumor , people ' s restlessness and mutual infection , the present should contain some small contradictions and disputes in the bud state eventually evolved into a mass event of smashing and looting .

The purpose of this study is to bring about a better play of the role of public opinion guidance and communication and benefit coordination . The purpose of this research is to show the role of public opinion guidance and communication and benefit coordination . It shows that the social order that has been derailing can be restored as soon as possible , so that the social situation of tension and opposition can be settled at an early date . The paper lays out the following ideas : based on a large number of cases , the paper summarizes the lessons learned from the public opinion guidance of mass incidents from the two sides of the positive and negative sides .
This paper summarizes the experiences and lessons , and explores the objective laws of mass event public opinion guidance ;
Based on the above - mentioned law , the system system of mass event public opinion guidance is established , so as to provide more practical path options for the effective implementation of this work .

The thesis consists of three parts : introduction , text and conclusion . The introductory part mainly includes the background of topic selection , the significance of choosing topics , the literature review , the thinking of writing and the methods of research , innovation points and deficiencies .

Chapter 1 briefly introduces the basic theory of mass event public opinion guidance . What is the guidance of public opinion of mass events ? Who will guide ? Who will guide ? What kind of environment change should we adhere to ? What kind of ideas , goals and principles should be adhered to ? This is the core problem to be answered in this chapter . It is necessary to understand and master these basic theories .

In the second chapter , we deeply explore the value implication of mass event public opinion guidance . The public opinion guidance of mass events is conducive to the creation of a harmonious and stable social environment for economic construction , which is conducive to the enhancement and enhancement of the Party ' s ruling ability , conducive to the dissemination of socialist core values , and in - depth discussion on the value of public opinion guidance in mass incidents . It has a long - term guiding significance to the correct understanding of the position , role and urgency of public opinion guidance .

The third chapter summarizes the experience and lessons of mass event public opinion guidance . In the long - term practice of mass event disposal , the party and the government have accumulated a lot of experience in the guidance of public opinion , and also left a lot of lessons . These lessons are summarized and summarized , which will help us to bend the way and avoid the recurrence of similar tragedies .

The fourth chapter explores the objective law of mass event public opinion guidance . Public opinion guidance of group events is not a blind behavior , and must abide by certain objective laws : adapt to the law of transcendental law , multi - direction interaction law , internalization externalization law and coordination control law . Only by following the above rule , public opinion guidance of group events will jump off the state of randomization and achieve the effect of half - power .

Chapter 5 , establishing and perfecting the system of mass event public opinion guidance , establishing and perfecting information collection and analysis system , emergency information publishing system , leading responsibility investigation system , social self - regulation system , media external communication system , building up a multi - defense line to deal with mass incidents , being beneficial to the institutionalization and standardization of public opinion guidance , and maximizing its effectiveness .

The conclusion part expounds some experiences of public opinion guidance research in group events , and points out the future direction of the research .

【学位授予单位】：中共中央党校
【学位级别】：博士
【学位授予年份】：2013
【分类号】：D631.43;G206

【参考文献】