网络时代马克思主义大众化研究
发布时间：2018-09-08 08:10
【摘要】：马克思主义大众化是马克思主义理论的本质要求,同时也是建设中国特色社会主义的现实需要。随着网络信息技术的飞速发展,我国已进入网络时代,在这样的时代背景下,积极利用新兴网络传媒,推进马克思主义大众化,不仅有利于实现马克思主义自身价值诉求,也有利于确立中国特色社会主义的道路自信、理论自信与制度自信。本文在对网络与马克思主义大众化的涵义以及运用网络推进马克思主义大众化的意义深入把握的前提下,从传播环境、信息资源、传播渠道、主体素质以及客体范围五个角度,分析了网络时代背景下马克思主义大众化所面临的机遇与挑战,指出网络优化了马克思主义大众化的传播环境,丰富了马克思主义大众化的信息资源,拓展了马克思主义大众化的传播渠道,提高了马克思主义大众化的主体素质,扩大了马克思主义大众化的客体范围;同时指出网络环境开放化和复杂化增加了马克思主义大众化的风险性,网络信息多元化和自由化影响了马克思主义大众化的科学性,网络传播同质化和单一化削弱了马克思主义大众化的吸引力,网络宣传队伍素质参差不齐制约了马克思主义大众化的有效性,网络传播受众存在空白地带降低了马克思主义大众化的辐射力。在深入分析网络时代背景下马克思主义大众化所面临的机遇与挑战的基础上,本文研究得出网络时代马克思主义大众化的路径选择。通过健全网络法律法规、完善网络管理制度、提高网络技术水平来营造积极向上、运转有序的网络环境,;通过增加网络马克思主义资源数量、提高网络马克思主义资源的质量、丰富网络马克思主义资源的形式来优化网络马克思主义资源;通过利用微博与社交网站等交流平台、鼓励红色网络文学创作以及相关宣传视频的制作、发挥手机网络在马克思主义传播过程中的作用来探索马克思主义网络传播渠道;通过树立运用网络推进马克思主义大众化的意识、提升网络宣传队伍的马克思主义理论素养、提高网络宣传队伍的业务水平来建立高层次、专业化的网络宣传队伍;通过加强网络基础设施建设与网络知识的普及、把握网络受众的构成与诉求、提高网络受众的道德素质与法律意识来扩大网络受众群体的深度与广度。
[Abstract]:The popularization of Marxism is not only the essential requirement of Marxist theory, but also the realistic need of building socialism with Chinese characteristics. With the rapid development of the network information technology, our country has entered the network age. Under this background, it is not only beneficial to realize the value appeal of Marxism, but also to make active use of the new network media to promote the popularization of Marxism. Also conducive to the establishment of socialism with Chinese characteristics road confidence, theoretical confidence and confidence in the system. On the premise of deeply grasping the meaning of the popularization of network and Marxism and the significance of using the network to promote the popularization of Marxism, this paper focuses on five angles: communication environment, information resources, communication channel, subject quality and object scope. This paper analyzes the opportunities and challenges faced by the popularization of Marxism under the background of the network age, and points out that the network has optimized the communication environment of the popularization of Marxism and enriched the information resources of the popularization of Marxism. It expands the channel of the popularization of Marxism, improves the quality of the subject of the popularization of Marxism, and expands the scope of the object of the popularization of Marxism. At the same time, it is pointed out that the opening and complication of network environment increase the risk of popularization of Marxism, and the diversification and liberalization of network information affect the scientific nature of the popularization of Marxism. The homogeneity and simplification of network communication weaken the attraction of Marxism popularization, and the uneven quality of network propaganda team restricts the validity of Marxism popularization. The network dissemination audience exists the blank area to reduce the Marxism popularizing radiation power. Based on the deep analysis of the opportunities and challenges faced by the popularization of Marxism under the background of the network age, this paper studies the path choice of the popularization of Marxism in the network age. By improving the laws and regulations of the network, perfecting the network management system, raising the level of network technology to create a positive and orderly network environment, increasing the quantity of network Marxist resources and improving the quality of network Marxist resources, Enrich the form of network Marxist resources to optimize network Marxist resources; by using such communication platforms as Weibo and social networking sites, encourage the creation of red online literature and the production of related propaganda videos. Give full play to the role of the mobile phone network in the process of the dissemination of Marxism to explore the channels of network dissemination of Marxism; promote the awareness of the popularization of Marxism through the use of the network, and enhance the Marxist theoretical literacy of the network propaganda team. Improve the professional level of the network propaganda team to establish a high-level, professional network propaganda team, through strengthening the network infrastructure construction and network knowledge popularization, grasp the network audience composition and demand, Improve the moral quality and legal consciousness of the network audience to expand the depth and breadth of the network audience group.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D61;G206
[Abstract]:The popularization of Marxism is not only the essential requirement of Marxist theory, but also the realistic need of building socialism with Chinese characteristics. With the rapid development of the network information technology, our country has entered the network age. Under this background, it is not only beneficial to realize the value appeal of Marxism, but also to make active use of the new network media to promote the popularization of Marxism. Also conducive to the establishment of socialism with Chinese characteristics road confidence, theoretical confidence and confidence in the system. On the premise of deeply grasping the meaning of the popularization of network and Marxism and the significance of using the network to promote the popularization of Marxism, this paper focuses on five angles: communication environment, information resources, communication channel, subject quality and object scope. This paper analyzes the opportunities and challenges faced by the popularization of Marxism under the background of the network age, and points out that the network has optimized the communication environment of the popularization of Marxism and enriched the information resources of the popularization of Marxism. It expands the channel of the popularization of Marxism, improves the quality of the subject of the popularization of Marxism, and expands the scope of the object of the popularization of Marxism. At the same time, it is pointed out that the opening and complication of network environment increase the risk of popularization of Marxism, and the diversification and liberalization of network information affect the scientific nature of the popularization of Marxism. The homogeneity and simplification of network communication weaken the attraction of Marxism popularization, and the uneven quality of network propaganda team restricts the validity of Marxism popularization. The network dissemination audience exists the blank area to reduce the Marxism popularizing radiation power. Based on the deep analysis of the opportunities and challenges faced by the popularization of Marxism under the background of the network age, this paper studies the path choice of the popularization of Marxism in the network age. By improving the laws and regulations of the network, perfecting the network management system, raising the level of network technology to create a positive and orderly network environment, increasing the quantity of network Marxist resources and improving the quality of network Marxist resources, Enrich the form of network Marxist resources to optimize network Marxist resources; by using such communication platforms as Weibo and social networking sites, encourage the creation of red online literature and the production of related propaganda videos. Give full play to the role of the mobile phone network in the process of the dissemination of Marxism to explore the channels of network dissemination of Marxism; promote the awareness of the popularization of Marxism through the use of the network, and enhance the Marxist theoretical literacy of the network propaganda team. Improve the professional level of the network propaganda team to establish a high-level, professional network propaganda team, through strengthening the network infrastructure construction and network knowledge popularization, grasp the network audience composition and demand, Improve the moral quality and legal consciousness of the network audience to expand the depth and breadth of the network audience group.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D61;G206
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