媒体政治环境下当代西方大国领袖形象的建构
发布时间：2018-10-22 09:56
【摘要】：在当今全球化、信息化的时代里,大众传媒与国家领袖之间的关系越来越紧密。国家领袖的媒介形象是该国政府形象的直接代表,极大地影响了其国内外事务的支持率和成功率。领袖的媒体素养和运用媒体的技巧对其形象的塑造日益重要,领袖们不仅要会做事,还要会说事。在西方大国政治生活中,日益发达健全的大众传媒一直为国家领袖塑造公共形象提供了强大的公共平台和技术支撑,使部分有表演优势的领袖们获得了一个宝贵的形象空间。本文从媒体政治环境下国家领袖形象的性质、特征及其重要性出发,论证大众传媒对大国领袖形象建构的三大主要功能:“美容师、破坏者和修理工”,进而比较分析西方大国领袖如何运用传统媒体与新媒体塑造良好形象来争取支持赢得选举、宣传政策巩固政权、增信释疑推进外交,从而论证一个好的国家领袖形象所具有的人格魅力和感召力,对国民的凝聚力和政策的号召力起着不可忽视的重要作用。
[Abstract]:In the era of globalization and information, the relationship between mass media and national leaders is getting closer and closer. The media image of the national leader is the direct representative of the government image, which greatly affects the support rate and success rate of its domestic and foreign affairs. Leaders' media literacy and the use of media skills are increasingly important in shaping their image. Leaders must not only know how to do things, but also know how to do things. In the political life of Western powers, the increasingly developed and sound mass media has provided a powerful public platform and technical support for national leaders in shaping public image, and made some leaders with performance advantages obtain a precious image space. Starting from the nature, characteristics and importance of the national leader image in the media political environment, this paper demonstrates the three main functions of mass media in constructing the image of the leader of a great country: "beautician, destroyer and repairman". Then it compares and analyzes how the leaders of Western powers use traditional media and new media to create a good image in order to win elections, propagate policies to consolidate political power, increase trust and dispel doubts, and promote diplomacy. Thus, demonstrating the charisma and charisma of a good national leader image plays an important role in national cohesion and policy appeal.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;D509
[Abstract]:In the era of globalization and information, the relationship between mass media and national leaders is getting closer and closer. The media image of the national leader is the direct representative of the government image, which greatly affects the support rate and success rate of its domestic and foreign affairs. Leaders' media literacy and the use of media skills are increasingly important in shaping their image. Leaders must not only know how to do things, but also know how to do things. In the political life of Western powers, the increasingly developed and sound mass media has provided a powerful public platform and technical support for national leaders in shaping public image, and made some leaders with performance advantages obtain a precious image space. Starting from the nature, characteristics and importance of the national leader image in the media political environment, this paper demonstrates the three main functions of mass media in constructing the image of the leader of a great country: "beautician, destroyer and repairman". Then it compares and analyzes how the leaders of Western powers use traditional media and new media to create a good image in order to win elections, propagate policies to consolidate political power, increase trust and dispel doubts, and promote diplomacy. Thus, demonstrating the charisma and charisma of a good national leader image plays an important role in national cohesion and policy appeal.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;D509
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