古镇特质文化的挖掘与开发研究——以川西古镇为例

发布时间：2018-06-02 06:18

本文选题：古镇文化旅游产品特色 + 文化遗产　；参考：《湖北民族学院学报(哲学社会科学版)》2014年01期

【摘要】：古镇本质是文化遗产,其由要素性的人文化、自然环境文化、历史文化和形态性的表现文化、价值文化交织形成的古镇文化结构体系为挖掘、开发古镇特质文化提供了路径。以此为理论,以川西古镇为例,审视川西古镇挖掘、开发,呈现诸多乱象。挖掘、开发川西古镇特质文化需要在坚持差异化原则的指导下,通过梳理、归纳、比较挖掘特质文化,将川西古镇特质文化开发为文化旅游产品特色,并积极营销古镇特质文化。为此,应当建立统一的管理机构,以协调川西古镇特质文化的挖掘与开发。
[Abstract]:The essence of an ancient town is a cultural heritage, which provides a path for excavating and developing the idiosyncratic culture of the ancient town, which is formed by the elements of human culture, natural environment culture, historical culture and formative expression culture, and the cultural structure system of the ancient town formed by the interweaving of the value culture. Based on this theory, taking the ancient town of western Sichuan as an example, this paper examines the excavation and development of the ancient town of western Sichuan and presents a lot of chaotic phenomena. Under the guidance of the principle of differentiation, it is necessary to excavate and develop the idiosyncratic culture of the ancient towns in western Sichuan, through combing, summing up, comparing and excavating the idiosyncratic culture, and developing the characteristic culture of the ancient towns in the west of Sichuan into the characteristics of cultural tourism products. And actively marketing the characteristics of the town culture. Therefore, a unified management structure should be set up to coordinate the excavation and development of the idiosyncratic culture of the ancient towns in western Sichuan.
【作者单位】：西南交通大学政治学院;
【基金】：四川省哲学社会科学重点研究基地——四川旅游发展研究中心立项课题“川西古镇特质文化的发掘与开发研究”(项目编号:LYM12-06)
【分类号】：K878

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