企业环境行为消费者感知与评价响应研究

发布时间：2018-11-17 13:01

【摘要】：在当前政府、社会各界力促我国经济发展方式由主要依托投资、出口的粗放发展方式向依靠“三驾马车”协调拉动的低碳发展方式转型背景下,扩大内需战略、逐步完善的社保体系以及居民收入倍增计划都将促使消费力量崛起。消费者维权意识的增强与法治社会建设使得消费者在企业生存、市场走向以及经济发展过程中起到越来越重要的作用。环境污染问题的日益严峻与环境保护行动的日益迫切使得消费者的期望、要求与行为响应对企业履行环境责任起着越来越重要的指导作用。在已有相关文献中,鲜有文献专门基于消费者视角来研究消费者作为主动行为主体,其消费行为受企业环境行为的影响程度。大部分研究是建立在西方发达国家企业实践基础上的定性探讨,以及少部分基于西方研究结论的验证性定量探究。很少有针对中国基本国情与发展阶段特点的企业环境行为研究,也很少有基于消费者或市场需求视角的企业环境责任实证研究。现有的关于企业社会责任承担与利益相关者行为响应之间相互关系的研究往往把企业社会责任视为单一维度,缺乏社会责任不同维度的针对性研究。本文基于消费者感知视角,采用文献研究、问卷调查、统计分析等相关方法,借助AMOS21.0,采取验证性因子分析、结构方程模型等实证分析手段对获取的数据建模分析。研究成果主要包括两方面:研究成果之一是通过借助探索性因子分析与验证性因子分析,率先将影响消费者企业环境行为响应的影响因素归类,细分为消费者质量风险感知、价值感知、动机感知等因子,并尝试性地探究了这些因子对消费者行为的影响;研究成果之二是提出了基于“企业环境行为水平→消费者感知→消费者评价与主动响应→企业与政府行为被动响应”的压力传导机制与研究路径。
[Abstract]:In the current government, all sectors of society are urging China's economic development mode to transform from an extensive development mode based on investment and export to a low-carbon development mode coordinated by the "troika" to expand the domestic demand strategy. A gradual improvement of the social security system and plans to double incomes will spur the rise of consumer power. With the strengthening of consumers' awareness of safeguarding their rights and the construction of a society ruled by law, consumers play a more and more important role in the process of enterprise survival, market trend and economic development. The increasingly serious problem of environmental pollution and the increasingly urgent action of environmental protection make consumers' expectations, requirements and behavioral responses play a more and more important role in guiding enterprises to fulfill their environmental responsibilities. Among the related literatures, there are few researches on the extent of the consumer's behavior being affected by the enterprise's environmental behavior, which is based on the consumer's perspective. Most of the research is based on the practice of western developed countries, and a small number of western research findings based on the confirmatory quantitative research. There are few researches on corporate environmental behavior based on the characteristics of China's basic national conditions and stages of development, and few empirical studies on corporate environmental responsibility based on the perspective of consumer or market demand. The existing researches on the relationship between corporate social responsibility and stakeholders' behavioral response tend to regard corporate social responsibility as a single dimension, and lack of targeted research on different dimensions of corporate social responsibility. Based on the perspective of consumer perception, this paper uses literature research, questionnaire survey, statistical analysis and other relevant methods, with the help of AMOS21.0, to adopt confirmatory factor analysis, structural equation model and other empirical analysis methods to model and analyze the acquired data. The research results mainly include two aspects: one of the research results is that by means of exploratory factor analysis and confirmatory factor analysis, the factors that affect the environmental behavior response of consumer enterprises are classified and subdivided into consumer quality risk perception. Value perception, motivation perception and other factors, and try to explore the impact of these factors on consumer behavior; The second one is to put forward the pressure conduction mechanism and research path based on "the level of environmental behavior of enterprises and consumers' perceived consumers' evaluation and active response to the passive response of enterprises and government behavior".
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270

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