汽车类垂直社会化网络社区研究
发布时间：2018-08-28 15:05
【摘要】：随着人人网、开心网、聚友Myspace、51.com等综合性SNS社区的涌现和发展,社会人更需求的是精准垂直细而专的SNS。拿人人网举例,笔者通过调研发现有相当一部分用户以前经常去人人网,但时间久了进去感觉找不到自己的现实中的生活圈,更多的是找老同学、大学同学。笔者认为更需要一个与社会人工作或所在行业相关的SNS社区,比如针对某一个地区、某一个职业、某一类行业开展。 融入SNS社交服务的汽车类垂直社区的概念在社区发展历程中得到价值突显,在为这些有强烈的表达和交流的需要、怀有浓厚兴趣的深度汽车用户建立了一个交流的平台和人际圈的同时,使得线下的真实车主、准车主、汽车从业和汽车爱好者的人际网络被复制到了线上。以人为中心趋势,强调沟通和较高频率的人际互动,形成基于车型的维度以及认识有共同爱好的车友的机会的用户聚合社区发展模式,构建用户群体之间真实的人际关系新型的交互网络沟通模式。 本文在提出垂直网络社区的研究背景、意义和方法的基础上从社会学,心理学、设计学及相关领域进行了探讨。以社会化网络作为切入点,对网络社区的特点及分类进行归纳,对实践中涉及的用户研究方法进行研究;将汽车类垂直社区的特征、现状以及存在的问题进行探讨,在这基础上提出SNS社交服务融入汽车类垂直社区的概念,最后一章以垂直门户网站“易车网”之“i易车”汽车社区为项目研究并设计出服务于汽车网民、整合SNS和个人空间功能web3.0环境下的新社区平台。
[Abstract]:With the emergence and development of comprehensive SNS communities, such as Renren, Kaixin, Myspace,51.com, etc., what social people need more is the precise vertical, fine and specialized SNS.. Take Renren.com for example, I found that a considerable number of users used to go to Renren before, but after a long time, they felt unable to find their own real life circle, more is to find old classmates, college students. The author thinks that there is more need for a SNS community related to social work or industry, such as a certain area, a certain occupation, a certain type of industry. The concept of a car vertical community integrated into SNS's social services has gained value in the course of community development, giving rise to a strong need for expression and communication. Deep car users with great interest build a communication platform and interpersonal circle, so that offline real owners, would-be car owners, auto industry and car lovers of the interpersonal network is copied online. The people-centered trend, which emphasizes communication and high frequency of interpersonal interaction, forms a model of user community development based on the dimension of the car model and the opportunity to recognize the common interests of the fellow motorist. Build a real interpersonal relationship between user groups a new type of interactive network communication mode. Based on the research background, significance and method of vertical network community, this paper probes into sociology, psychology, design and related fields. Taking the social network as the breakthrough point, this paper summarizes the characteristics and classification of the network community, studies the user research methods involved in the practice, and discusses the characteristics, current situation and existing problems of the vertical community of automobile. On this basis, this paper puts forward the concept of integrating SNS social services into the vertical community of automobiles. In the last chapter, the project of "I changing cars" of the vertical portal website "I changing cars" is studied and designed to serve the automobile netizens. Integration of SNS and personal space features under the web3.0 environment of the new community platform.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.8;J524
本文编号：2209745
[Abstract]:With the emergence and development of comprehensive SNS communities, such as Renren, Kaixin, Myspace,51.com, etc., what social people need more is the precise vertical, fine and specialized SNS.. Take Renren.com for example, I found that a considerable number of users used to go to Renren before, but after a long time, they felt unable to find their own real life circle, more is to find old classmates, college students. The author thinks that there is more need for a SNS community related to social work or industry, such as a certain area, a certain occupation, a certain type of industry. The concept of a car vertical community integrated into SNS's social services has gained value in the course of community development, giving rise to a strong need for expression and communication. Deep car users with great interest build a communication platform and interpersonal circle, so that offline real owners, would-be car owners, auto industry and car lovers of the interpersonal network is copied online. The people-centered trend, which emphasizes communication and high frequency of interpersonal interaction, forms a model of user community development based on the dimension of the car model and the opportunity to recognize the common interests of the fellow motorist. Build a real interpersonal relationship between user groups a new type of interactive network communication mode. Based on the research background, significance and method of vertical network community, this paper probes into sociology, psychology, design and related fields. Taking the social network as the breakthrough point, this paper summarizes the characteristics and classification of the network community, studies the user research methods involved in the practice, and discusses the characteristics, current situation and existing problems of the vertical community of automobile. On this basis, this paper puts forward the concept of integrating SNS social services into the vertical community of automobiles. In the last chapter, the project of "I changing cars" of the vertical portal website "I changing cars" is studied and designed to serve the automobile netizens. Integration of SNS and personal space features under the web3.0 environment of the new community platform.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C912.8;J524
【引证文献】
相关硕士学位论文 前1条
1 张欢;基于策略营销理论的病毒式营销研究[D];长安大学;2012年
，本文编号：2209745
本文链接：https://www.wllwen.com/shekelunwen/shgj/2209745.html
教材专著
