产业化背景下河南省非物质文化遗产的传播理念和路径

发布时间：2018-01-17 20:30

本文关键词：产业化背景下河南省非物质文化遗产的传播理念和路径　出处：《河北大学》2014年硕士论文　论文类型：学位论文

【摘要】：非物质文化遗产是我国传统文化中极具代表性的一部分，我们有责任有义务做好它的传承与传播工作。现在有很多地方都在尝试借助产业化来形成一种非物质文化遗产的传承与传播的路径。然而经过几年的实践，产业化却并未取得预期的效果，而且出现了诸多问题。非物质文化遗产的产业化开发说到底还是为了促进文化传播。本文以河南省内的非物质文化遗产为研究对象，运用现象分析法，总结当前产业化开发在促进非遗文化传播的过程中所存在的各类问题。文章第四章的理念部分从宏观上给出了非物质文化遗产产业化的原则，从而使产业化更好地服务于文化传播。同时还论证了我们在对待传统文化的态度和价值观方面存在两方面的不足之处：一是很多时候我们热衷于不加革新地把传统文化运用于文化软实力建设；二是我们总是指望着一些“高大上”的文化能够成功的走出去，而不重视发展通俗易懂的大众文化。正是这些理念上的不足制约着非物质文化遗产的传承与传播。因此，有必要对其进行指正。本文的核心思想是“求变”和“大众化”。所谓“求变”即我们在对待类似于非物质文化遗产的传统文化时，必须要具备推陈出新的动力，来促成文化的发展和演变。所谓“大众化”即我们应该注重针对与大众群体的宣传，应该以非遗为内容或素材，以多样化的表现手法和展示途径，开发大众文化产品，最终以相关文化产品的在大众文化中的流行带动全社会对非物质文化遗产的认知与认同。
[Abstract]:Intangible cultural heritage is a representative part of Chinese traditional culture. We have the duty to do a good job in its inheritance and communication. Now there are many places are trying to form a way of immaterial cultural heritage inheritance and transmission with the help of industrialization. However, after several years of practice. Industrialization has not achieved the desired results, and there are many problems. The industrialization of intangible cultural heritage is in the final analysis to promote the spread of culture. This paper takes the intangible cultural heritage in Henan Province as the research object and uses the phenomenon analysis method. This paper summarizes all kinds of problems existing in the process of promoting the spread of non-posthumous culture in the current industrialization development. The idea of Chapter 4th gives the principles of the industrialization of intangible cultural heritage from the macro point of view. At the same time, it proves that there are two shortcomings in our attitude and values towards traditional culture:. First, many times we are keen to apply traditional culture to the construction of cultural soft power without innovation; Second, we always hope that some "tall" culture can successfully go out. The deficiency of these ideas restricts the inheritance and dissemination of intangible cultural heritage. Therefore, it is necessary to correct it. The core idea of this paper is "seeking change" and "popularization". The so-called "seeking change" means that we must have the motive force to bring forth the new when we treat the traditional culture which is similar to the intangible cultural heritage. To promote the development and evolution of culture. The so-called "popularization" is that we should pay attention to the mass groups of propaganda, should be non-legacy as the content or material, with a variety of expression techniques and display ways. The development of mass cultural products and the popularity of related cultural products in popular culture ultimately drive the whole society to recognize and identify with the intangible cultural heritage.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124;G206

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