符号学视阈下的沈阳故宫文化创意产品设计研究

发布时间：2018-02-22 00:40

本文关键词： 符号学沈阳故宫文化创意产品创新设计　出处：《沈阳航空航天大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着文化创意产业的浪潮风靡全球,我国也逐渐开始探索符合自身的文化创意产品发展之路。各地区纷纷依靠各自丰富文化资源来树立形象、传播文化、发展经济。沈阳故宫是沈阳地区具有代表性的古代宫殿遗址,从修建至今已有近400年的历史,是世界文化遗产,更是中华民族留给全世界的文化财富,作为后人,我们对自身优秀文化的传承与发展有着义不容辞的责任。文创产品具有传播文化的特殊作用,沈阳故宫丰富的文化资源具备文创产品开发所需要的客观条件,但其现有产品还存在一定的问题,如何能将沈阳故宫的文化符号更好地表现在产品上并进行传承,即是本文所研究的主要内容。本文从符号学的视角分析文化创意产品的开发,通过对现有古代宫殿类文创产品的整理,提炼出它们各自典型的设计方法与所运用的文化符号,以供借鉴;运用SWOT分析模型,对沈阳故宫的文创产品深入剖析,发现痛点;整理沈阳故宫的地域文化、遗址文化、馆藏文化资源,将文化符号按照物质与非物质进行分类,并根据不同类别的文化符号提出不同的提取角度,为产品开发做好客观准备;依据文化符号在文创产品中应用的难易程度,将文创产品的设计方法分为五种,以期指导实践;根据沈阳故宫的自身情况进行产品定位并制定设计原则,按照所归纳的设计方法分别实践在沈阳故宫的文创产品开发之中,以此充分发掘和传递沈阳故宫所蕴含的文化价值。本文以沈阳故宫博物院的文化创意产品设计为例,希望借此为今后的文创产品设计提供可借鉴的发展方向。
[Abstract]:With the popularity of cultural and creative industries all over the world, China has gradually begun to explore the way to develop its own cultural and creative products. Each region relies on its own rich cultural resources to establish its image and spread its culture. Shenyang The Imperial Palace is a representative ancient palace site in Shenyang. It has a history of nearly 400 years since it was built. It is a world cultural heritage and a cultural treasure left by the Chinese nation all over the world. We have an unshirkable responsibility for the inheritance and development of our outstanding culture. The cultural resources of The Imperial Palace in Shenyang have the objective conditions needed for the development of cultural products. However, there are still some problems in its existing products. How to better display and inherit the cultural symbols of The Imperial Palace in Shenyang is the main content of this paper. This paper analyzes the development of cultural and creative products from the perspective of semiotics. Through sorting out the existing ancient palace literature creation products, their typical design methods and cultural symbols are abstracted for reference, and the article creation products of The Imperial Palace in Shenyang are deeply analyzed by using SWOT analysis model, and the pain points are found. Sorting out the regional culture, site culture and cultural resources of Shenyang The Imperial Palace, classifying cultural symbols according to material and immaterial, and putting forward different extraction angles according to different kinds of cultural symbols, so as to make objective preparations for product development. According to the degree of difficulty in the application of cultural symbols in Wenchuang products, the design methods of Wenchuang products are divided into five kinds, in order to guide the practice, according to the situation of The Imperial Palace in Shenyang, the product orientation and design principles are established. In order to fully explore and transfer the cultural value of The Imperial Palace in Shenyang, this paper takes the cultural and creative product design of the Palace Museum in Shenyang as an example. Hope to use this for the future product design Wenchuang to provide reference for the development direction.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;TB472

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