关于提升中华文化对外传播能力的思考

发布时间：2018-04-15 16:07

本文选题：对外传播 + 文化　；参考：《暨南学报(哲学社会科学版)》2017年07期

【摘要】：对外传播所面对的不是一个满眼皆为客体的世界,不是单向、单声道、单主体的对传播对象硬性的输出和灌输,而是一个主体与另外一个主体或多个主体碰撞、交往、交流后的调适与共享。对外传播所追求的不是以我为中心,而是以我们(包括你)为中心。中国在文化"走出去"过程中还面临着传播遥远化、浅表化、碎片化等不尽如人意的地方,需要通过实行双主体、本土化、情感传播等方式来讲好中国故事,阐释好中国道路、中国理念、中国贡献,提升中国话语权,传播自信的文化,不断壮大中国文化软实力。
[Abstract]:What the external communication is facing is not a world of all eyes being the object, not the hard output and indoctrination of the communication object in one direction, mono channel, and single subject, but the collision and communication between one subject and another subject or multiple subjects.Adjustment and sharing after communication.Communication is not about me, but about us (including you).In the process of cultural "going out," China is also faced with some unsatisfactory places, such as faraway, superficial, fragmented, and so on. It is necessary to tell a good Chinese story and explain the road of China through the implementation of dual subjects, localization, and emotional communication.Chinese idea, Chinese contribution, promotion of Chinese discourse power, spread of confident culture, and constantly strengthen the soft power of Chinese culture.
【作者单位】：新疆师范大学国际文化交流学院中亚汉语国际教育研究中心;汉语海外传播河南省协同创新中心;
【基金】：国家社会科学基金西部项目《新疆少数民族传统文化的现代化问题研究》(批准号:11XSH014) 新疆高校人文社科重点研究基地“中亚汉语国际教育研究中心”重大招标项目《吉尔吉斯斯坦、塔吉克斯坦孔子学院情感传播研究》(批准号:XJEDU040716A01)
【分类号】：G125;G206

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