文化创意产业竞争力实证研究——基于杭州与其他城市的比较

发布时间：2018-04-16 05:12

本文选题：文化创意产业 + 竞争力　；参考：《商业经济》2016年08期

【摘要】：采取十大城市文化创意产业发展数据,运用SPSS分析工具,提取文化创意产业竞争力公因子,通过横向比较和纵向比较,揭示杭州文化创意产业与其他大城市相比还存在较大距离。进一步提升杭州文化创意产业竞争力,推动文化创意产业快速发展的对策:政府层面,应在人才培养和就业引导方面提供必要的帮助,为文化创意产业发展提供融资帮助,给文化创意企业提供税收等方面的优惠政策,加强产业园区的规划和管理,加强知识产权保护;行业层面,应组织区域创意设计和文化策划活动,为政府相关政策制定提供决策参考,为文化创意企业提供专业支持;企业层面,应注重科技创新、品牌创新,加强人才的培养和保护。
[Abstract]:Taking the development data of 10 cities' cultural and creative industries, using SPSS analysis tools, extracting the common factors of cultural and creative industries' competitiveness, and comparing them horizontally and longitudinally,It is revealed that Hangzhou's cultural and creative industries still have a long way to go compared with other big cities.The countermeasures to further enhance the competitiveness of Hangzhou's cultural and creative industries and to promote the rapid development of cultural and creative industries: at the government level, the necessary help should be provided in terms of personnel training and employment guidance, and financing assistance should be provided for the development of cultural and creative industries.To provide preferential policies for cultural and creative enterprises in such aspects as taxation, to strengthen the planning and management of industrial parks, and to strengthen the protection of intellectual property rights; at the industry level, regional creative design and cultural planning activities should be organized.At the enterprise level, we should pay attention to the innovation of science and technology, brand innovation, strengthen the cultivation and protection of talents.
【作者单位】：浙江经贸职业技术学院国际贸易系;
【基金】：杭州市哲学社会科学常规性规划课题:基于因子分析法的杭州文化创意产业竞争力研究的研究成果之一(B12YJ21Q)
【分类号】：G124

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