曲江新区文化产业孵化模式研究

发布时间：2018-05-03 11:04

本文选题：曲江新区 + 文化产业　；参考：《西北大学》2014年硕士论文

【摘要】：文化产业在社会发展和经济建设中,发挥着巨大作用,正以全新的方式改变着我国文化建设的方向和形态。党的十七大,将文化产业摆在了“提高国家软实力”的战略位置,并将建立功能完善的文化产业孵化器作为工作的重点。曲江新区于2007年被国家确立为“国家级文化产业示范区”,曲江文化产业孵化历经十几年的发展,形成了以文化产业聚集为基础,文化旅游为核心,文化产品商业化为支撑的文化产业模式。文化产业“曲江模式”,已成为国内乃至国际文化产业发展的经典案例。然而,随着省内外多个地区纷纷将文化产业作为经济发展的重要支柱,文化产业面临的风险因素不断增多,竞争压力不断加大。如何突出地区优势,加强特色文化产业孵化,创新孵化模式,提升文化竞争力成为文化产业孵化亟待解决的问题。本文以曲江新区为研究案例,通过广泛的调查研究和历史资料搜集梳理,分析曲江文化产业孵化的现状、取得的主要成绩,并且将曲江文化孵化模式及相关政策与国内文化产业发展相对成熟的地区进行对比,找出曲江文化孵化中存在的突出问题：投资主体单一、产业结构不合理、总体规模不大、文化人才缺乏等。为解决上述问题,本文提出了曲江文化产业孵化的一般模式及特色模式选择的不同,认为曲江新区文化产业孵化应突破传统模式,采用“政产学研商”的创新模式,采用政府投资为主,大力引进民间投资,同时加强研学结合,创新文化产品商业化路径的新模式。为促进曲江文化的产业化形成,提升文化市场竞争力,本文进一步提出了曲江文化产业孵化的支持性建议,如实施文化人才引进战略、完善文化法律法规体系、解决处理好利益群体间的关系等。特色孵化模式的选择及配套管理体系的优化,是曲江新区在新的历史时期,突破文化发展瓶颈,创造更多社会效益和经济效益的关键。
[Abstract]:Cultural industry plays a great role in social development and economic construction and is changing the direction and form of cultural construction in a new way. The 17th National Congress of the Communist Party of China put the cultural industry in the strategic position of "improving the soft power of the country", and took the establishment of a well-functioning incubator of cultural industry as the focus of the work. Qujiang New area was established as "National Cultural Industry demonstration Zone" by the state in 2007. After more than ten years of development, Qujiang Cultural Industry hatching has formed a cultural industry agglomeration as the foundation, cultural tourism as the core. The cultural industry pattern supported by the commercialization of cultural products. The Qujiang model of cultural industry has become a classic case of the development of cultural industry at home and abroad. However, with many regions inside and outside the province regard cultural industry as an important pillar of economic development one after another, the risk factors facing cultural industry are increasing and the competition pressure is increasing. How to highlight the regional advantages, strengthen the incubation of cultural industries with characteristics, innovate the incubation mode and enhance the cultural competitiveness become the urgent problems to be solved. This paper takes Qujiang New area as a case study, through extensive investigation and research and historical data collection and combing, analyzes the current situation and main achievements of cultural industry incubation in Qujiang. By comparing Qujiang culture incubation model and relevant policies with the relatively mature areas of domestic cultural industry development, the paper finds out the outstanding problems in the culture incubation of Qujiang: single investment subject, unreasonable industrial structure and small overall scale. A lack of cultural talent, etc. In order to solve the above problems, this paper puts forward the differences between the general mode and the characteristic mode of the culture industry hatching in Qujiang, and points out that the culture industry hatching in the new area of Qujiang should break through the traditional mode and adopt the innovative mode of "politics, industry, education, research and business". Government investment should be adopted, folk investment should be introduced, and the combination of research and study should be strengthened, and the new mode of commercialization of cultural products should be innovated. In order to promote the industrialization of Qujiang culture and enhance the competitiveness of the cultural market, this paper further puts forward some supporting suggestions for the incubation of the cultural industry, such as implementing the strategy of introducing cultural talents, perfecting the system of cultural laws and regulations. To solve the relationship between interest groups, etc. The selection of special incubation mode and the optimization of supporting management system are the key to break through the bottleneck of cultural development and create more social and economic benefits in the new historical period of Qujiang New area.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

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