“网红”文化的传播与狂欢

发布时间：2018-05-18 07:42

  本文选题：网红 + 狂欢围观　； 参考：《大众文艺》2016年15期

【摘要】：每种媒介都会塑造与自身属性相匹配的文化景观,生产、制造属于自身媒介时代的"名人",引发受众极具特色的、全民狂欢的文化形态,网络亦然:从早期的网络名人、大V,到现在炙手可热的"网红"。而塑造此般文化景观的因素,除了技术层面的媒介演进外,还受到围观式的传播情境等的影响。鉴于当前"网红"文化流行开来,本文从狂欢理论出发,对"网红"文化传播的风靡进行了解读。
[Abstract]:Each medium creates a cultural landscape that matches its own attributes, produces and manufactures "celebrities" belonging to its own media era, triggering a unique, popular carnival of the audience, as well as the Internet: from the early Internet celebrities, Big V, to now hot "net red". The factors that shape the cultural landscape, besides the media evolution in the technical level, are also influenced by the surrounding communication situation. In view of the popularity of "net Red" culture, this paper interprets the popularity of "net Red" culture spread from the carnival theory.
【作者单位】： 华南师范大学教育信息技术学院传播系;
【分类号】：G122;G206
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本文编号：1905005