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乡村文化旅游吸引力的多层次评价——以辽宁赫图阿拉村为例

发布时间:2018-07-22 11:22
【摘要】:乡村文化作为乡村旅游开发的核心资源,其价值在于对旅游者产生吸引力。乡村文化旅游吸引力评价是对其进行旅游开发的前提和基础。以全面认知乡村文化旅游吸引力为目标,改进了传统评价方法,构建了包括单体文化吸引力评价、不同文化吸引力比较、区域文化整体吸引力衡量在内的多层次旅游吸引力评价体系。联系实际,该评价体系解决了辽宁省赫图阿拉村乡村文化旅游吸引力认知的系列问题,为该村旅游产品开发提供基础;研究表明该村满族地秧歌的吸引力结构完整、吸引力质量较高,该村10项典型乡村文化间存在一定的相似性和竞争性,该村乡村文化在吸引游客上存在明显的综合优势。
[Abstract]:As the core resource of rural tourism development, the value of rural culture lies in attracting tourists. The tourism attraction evaluation of rural culture is the premise and foundation of tourism development. In order to fully recognize the attraction of rural culture tourism, the traditional evaluation method is improved, and the individual cultural attraction evaluation is constructed, and the comparison of different cultural attractiveness is made. A multi-level evaluation system of tourism attraction including the whole attraction of regional culture. The evaluation system solves a series of problems of rural cultural tourism attraction cognition in Hetuala Village, Liaoning Province, and provides the basis for the development of tourism products in this village, and the research shows that the attraction structure of Manchu nationality Yangko in this village is complete. The quality of attraction is high, there are some similarities and competition among the 10 typical village cultures in this village, and the village culture has obvious comprehensive advantages in attracting tourists.
【作者单位】: 沈阳农业大学经济管理学院;渤海大学金融与商贸学院;
【基金】:辽宁省社会科学基金项目(L15BJY009)资助
【分类号】:F592.7;G249.27

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