从博弈论视角看中国与中东欧国家的文化传播
发布时间：2018-07-29 09:22
【摘要】：近年来,随着"一带一路"倡议的提出,中国与中东欧的关系越来越重要。加强双方文化交流不仅能进一步促进双方经济合作,也能促进双方文化共同发展,推动世界文化大繁荣。双方文化由于历史、地理及现实等原因具有很大的差异,但双方文化并非水火不容,而是可以兼容并蓄的。双方文化的传播是不同文化碰撞的过程,双方需要在这一过程中选择最优策略,这就是一场博弈。本文从文化传播源、文化传播途径与渠道和文化受众层面对中国和中东欧文化传播中的问题进行了分析,并从博弈论的视角提出了相应的建议及改进措施,争取实现双方收益最大化。
[Abstract]:In recent years, with the Belt and Road initiative, the relationship between China and Central and Eastern Europe has become more and more important. Strengthening cultural exchanges between the two sides can not only further promote economic cooperation between the two sides, but also promote the common development of both cultures and promote the prosperity of world culture. There are great differences between the two cultures due to historical, geographical and realistic reasons, but the two cultures are not incompatible, but can be inclusive. The communication of two cultures is the process of the collision of different cultures, and the two sides need to choose the best strategy in this process, which is a game. This paper analyzes the problems in cultural communication in China and Central and Eastern Europe from the aspects of the source, channel and audience of cultural communication, and puts forward corresponding suggestions and improvement measures from the perspective of game theory. Strive to maximize the benefits of both parties.
【作者单位】： 上海对外经贸大学国际商务外语学院;
【基金】：2016年上海对外经贸大学国际商务英语学院预研究项目(批准号:YYJ1601)的阶段性成果
【分类号】：G125
[Abstract]:In recent years, with the Belt and Road initiative, the relationship between China and Central and Eastern Europe has become more and more important. Strengthening cultural exchanges between the two sides can not only further promote economic cooperation between the two sides, but also promote the common development of both cultures and promote the prosperity of world culture. There are great differences between the two cultures due to historical, geographical and realistic reasons, but the two cultures are not incompatible, but can be inclusive. The communication of two cultures is the process of the collision of different cultures, and the two sides need to choose the best strategy in this process, which is a game. This paper analyzes the problems in cultural communication in China and Central and Eastern Europe from the aspects of the source, channel and audience of cultural communication, and puts forward corresponding suggestions and improvement measures from the perspective of game theory. Strive to maximize the benefits of both parties.
【作者单位】： 上海对外经贸大学国际商务外语学院;
【基金】：2016年上海对外经贸大学国际商务英语学院预研究项目(批准号:YYJ1601)的阶段性成果
【分类号】：G125
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