让民族文化元素成为主题乐园的新旋律——《西游记》深度文化开发的实践与思考
发布时间：2018-10-17 09:07
【摘要】：如何让主题乐园这种在西方文化背景下诞生的现代城市生活产品在中国健康发展,进行本土化改造融入优秀民族文化元素是必经之路。《西游记》最适合作为主题乐园的题材开发,具备成为国家文化软实力象征的潜质。对西游记文化的深度开发,首先需要基于全社会共识而非个人主观地、既契合时代的要求又有历史追溯地、整体地而非截取节选地把握它的主题;其次要利用它以"取经"为标题,以"九九八十一难"为串联线索,有始有终有目标有结果的故事结构;最后还要根据唐僧师徒取经历险的故事,开发出具有现代娱乐氛围的"攻关·积分"的商业运作模式。
[Abstract]:How to make the theme park, a modern urban life product born under the background of western culture, develop healthily in China, It is the only way to carry on the localization transformation and blend into the excellent national cultural elements. The Journey to the West is the most suitable subject matter development as a theme park and has the potential to become a symbol of national cultural soft power. The deep development of the culture of Journey to the West, first of all, needs to be based on the consensus of the whole society and not on the individual subjective ground, which not only accords with the requirements of the times, but also has the historical traceability, and grasps its theme as a whole but not as a whole. Secondly, it should be used as the title of "getting the sutra" and "991 difficulties" as a series of clues, with the beginning and the end having the goal and the result; and finally, according to the story of the Tang monk and disciples taking the adventure. Develop a modern entertainment atmosphere, "key points" business operation model.
【作者单位】： 淮阴师范学院文学院;淮安西游产业集团;
【基金】：2015年淮安市社科资助课题“‘西游记文化体验园’项目的文化定位、题材萃选与运营模式研究”(B-15-15)
【分类号】：G124
，
本文编号：2276181
[Abstract]:How to make the theme park, a modern urban life product born under the background of western culture, develop healthily in China, It is the only way to carry on the localization transformation and blend into the excellent national cultural elements. The Journey to the West is the most suitable subject matter development as a theme park and has the potential to become a symbol of national cultural soft power. The deep development of the culture of Journey to the West, first of all, needs to be based on the consensus of the whole society and not on the individual subjective ground, which not only accords with the requirements of the times, but also has the historical traceability, and grasps its theme as a whole but not as a whole. Secondly, it should be used as the title of "getting the sutra" and "991 difficulties" as a series of clues, with the beginning and the end having the goal and the result; and finally, according to the story of the Tang monk and disciples taking the adventure. Develop a modern entertainment atmosphere, "key points" business operation model.
【作者单位】： 淮阴师范学院文学院;淮安西游产业集团;
【基金】：2015年淮安市社科资助课题“‘西游记文化体验园’项目的文化定位、题材萃选与运营模式研究”(B-15-15)
【分类号】：G124
，
本文编号：2276181
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