论新媒体环境下的葛兰西文化领导权理论
发布时间：2019-06-18 10:06
【摘要】：葛兰西作为一个伟大的无产阶级革命家和实践者，为我们留下了许多宝贵的理论遗产和实践经验。依据对“市民社会”的全新理解，葛兰西提出了文化领导权理论，解释了革命在俄国成功，却在发达资本主义国家遭到失败的深层次的文化原因，代表了二十世纪以来马克思主义理论发展史中一股最富有创新性的潮流，成为了当代文化研究的一个重要理论领域和热点问题。葛兰西文化领导权理论不仅阐释了文化领导权与政治领导权之间的内在关系，而且还分析了无产阶级掌握国家政权之后仍继续保持文化领导权的必要性和具体策略。信息时代，媒体作为文化传播的必要工具，发挥着越来越重要的作用。而在新媒体环境下，国家建立文化领导权较在传统媒体环境下相比，面临着新的挑战。但新媒体与全球化一样，是不可逆的发展趋势，我们必须研究新媒体的特点，迅速适应这些变化，，并提出相应的文化策略，才能趋利避害，使新媒体成为我们维护文化领导权的新武器。当然，文化领导权理论对我国社会主义文化建设也具有重要的现实意义。当下国际竞争日趋激烈，在综合国力的竞争中，文化的力量显得越来越重要，文化不仅仅是一个民族的特色更是一个民族凝聚力和自豪感的由来，我们必须牢牢把握住它的方向和本质，提高国家“文化软实力”。 本文共分为六个部分。第一部分是绪论，详细介绍了本文的研究背景和国内外研究现状，并对此进行了分析。第二部分阐述葛兰西以及他的文化领导权理论，并对文化领导权概念作了界定，分析了文化领导权理论的内涵。第三部分重点探讨传媒视野下的文化领导权理论，从传媒与权力的关系出发，引出传媒与文化领导权的关系，接着论述了传统媒体环境下文化领导权的获取问题。第四部分主要探讨新媒体环境的内涵及其特点，并从新媒体环境特征出发引出文章第五部分——新媒体环境下的文化领导权理论的具体体现，即媒体作为第四权力的凸显和文化作为未来国家软实力的重要性。此外，第五部分还分析了当前形势下如何坚守社会主义文化阵地、维护文化领导权的问题。文章最后一部分是结论部分，根据前文的论述得出：在全球化不断发展、新媒体技术不断更新的环境下，葛兰西文化领导权理论更多地体现为：国家内部文化的引领和国际间文化的较量。因此，我国应充分了解和运用新媒体的力量，重视文化的作用，维护主流文化的地位，与此同时，发展国家文化软实力，以提高我国的国际地位及文化影响力。
[Abstract]:As a great proletarian revolutionary and practitioner, Gramsci has left us a lot of valuable theoretical heritage and practical experience. According to the new understanding of "civil society", Gramsci put forward the theory of cultural leadership, explained the deep-seated cultural reasons why the revolution was successful in Russia but failed in developed capitalist countries, represented one of the most innovative trends in the history of the development of Marxist theory since the 20th century, and became an important theoretical field and hot issue in contemporary cultural research. Gramsci's theory of cultural leadership not only explains the internal relationship between cultural leadership and political leadership, but also analyzes the necessity and concrete strategy of maintaining cultural leadership after the proletariat holds the state power. In the information age, the media, as a necessary tool of cultural communication, is playing a more and more important role. In the new media environment, the establishment of cultural leadership is facing new challenges compared with the traditional media environment. However, like globalization, new media is an irreversible development trend. We must study the characteristics of new media, adapt to these changes quickly, and put forward corresponding cultural strategies in order to seek advantages and avoid disadvantages and make new media become a new weapon for us to safeguard cultural leadership. Of course, the theory of cultural leadership is also of great practical significance to the construction of socialist culture in our country. At present, the international competition is becoming more and more fierce. In the competition of comprehensive national strength, the power of culture is becoming more and more important. Culture is not only the characteristics of a nation, but also the origin of a national sense of cohesion and pride. We must firmly grasp its direction and essence and improve the "cultural soft power" of the country. This paper is divided into six parts. The first part is the introduction, which introduces the research background and research status at home and abroad in detail, and analyzes it. The second part expounds Gramsci and his theory of cultural leadership, defines the concept of cultural leadership, and analyzes the connotation of cultural leadership theory. The third part focuses on the theory of cultural leadership from the perspective of media, starting from the relationship between media and power, leads to the relationship between media and cultural leadership, and then discusses the acquisition of cultural leadership in the traditional media environment. The fourth part mainly discusses the connotation and characteristics of the new media environment, and from the characteristics of the new media environment, leads to the fifth part of the article-the concrete embodiment of the cultural leadership theory under the new media environment, that is, the media as the fourth power and the importance of culture as the future national soft power. In addition, the fifth part also analyzes how to adhere to the socialist cultural position and maintain the cultural leadership under the current situation. The last part of the article is the conclusion. According to the previous discussion, it is concluded that under the environment of the continuous development of globalization and the continuous renewal of new media technology, Gramsci's theory of cultural leadership is more embodied in the leadership of national internal culture and the contest between international culture. Therefore, China should fully understand and use the power of new media, attach importance to the role of culture, maintain the status of mainstream culture, and at the same time, develop the soft power of national culture in order to improve China's international status and cultural influence.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G0
本文编号：2501389
[Abstract]:As a great proletarian revolutionary and practitioner, Gramsci has left us a lot of valuable theoretical heritage and practical experience. According to the new understanding of "civil society", Gramsci put forward the theory of cultural leadership, explained the deep-seated cultural reasons why the revolution was successful in Russia but failed in developed capitalist countries, represented one of the most innovative trends in the history of the development of Marxist theory since the 20th century, and became an important theoretical field and hot issue in contemporary cultural research. Gramsci's theory of cultural leadership not only explains the internal relationship between cultural leadership and political leadership, but also analyzes the necessity and concrete strategy of maintaining cultural leadership after the proletariat holds the state power. In the information age, the media, as a necessary tool of cultural communication, is playing a more and more important role. In the new media environment, the establishment of cultural leadership is facing new challenges compared with the traditional media environment. However, like globalization, new media is an irreversible development trend. We must study the characteristics of new media, adapt to these changes quickly, and put forward corresponding cultural strategies in order to seek advantages and avoid disadvantages and make new media become a new weapon for us to safeguard cultural leadership. Of course, the theory of cultural leadership is also of great practical significance to the construction of socialist culture in our country. At present, the international competition is becoming more and more fierce. In the competition of comprehensive national strength, the power of culture is becoming more and more important. Culture is not only the characteristics of a nation, but also the origin of a national sense of cohesion and pride. We must firmly grasp its direction and essence and improve the "cultural soft power" of the country. This paper is divided into six parts. The first part is the introduction, which introduces the research background and research status at home and abroad in detail, and analyzes it. The second part expounds Gramsci and his theory of cultural leadership, defines the concept of cultural leadership, and analyzes the connotation of cultural leadership theory. The third part focuses on the theory of cultural leadership from the perspective of media, starting from the relationship between media and power, leads to the relationship between media and cultural leadership, and then discusses the acquisition of cultural leadership in the traditional media environment. The fourth part mainly discusses the connotation and characteristics of the new media environment, and from the characteristics of the new media environment, leads to the fifth part of the article-the concrete embodiment of the cultural leadership theory under the new media environment, that is, the media as the fourth power and the importance of culture as the future national soft power. In addition, the fifth part also analyzes how to adhere to the socialist cultural position and maintain the cultural leadership under the current situation. The last part of the article is the conclusion. According to the previous discussion, it is concluded that under the environment of the continuous development of globalization and the continuous renewal of new media technology, Gramsci's theory of cultural leadership is more embodied in the leadership of national internal culture and the contest between international culture. Therefore, China should fully understand and use the power of new media, attach importance to the role of culture, maintain the status of mainstream culture, and at the same time, develop the soft power of national culture in order to improve China's international status and cultural influence.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G0
【引证文献】
相关硕士学位论文 前3条
1 赵冠媛;总体性视角下葛兰西文化领导权问题研究[D];西安工业大学;2018年
2 杜佳;网络思想政治教育话语权建设研究[D];长安大学;2018年
3 王婷婷;论新世纪以来中国电影话语权的争夺[D];西南大学;2016年
本文编号：2501389
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