文化信仰、商业模式与商帮兴衰:基于晋商与潮商的比较研究

发布时间：2018-03-21 22:33

本文选题：文化信仰　切入点：地域文化　出处：《广东财经大学学报》2017年05期 　论文类型：期刊论文

【摘要】：遵循文化—行为—商业模式—绩效—商帮兴衰的逻辑思路,根据历史比较制度分析理论与内生制度变迁理论,对晋商和潮商的文化信仰以及在此基础上形成的商业模式进行系统比较与分析,并进一步探讨两者商业兴衰的内生变迁过程。研究发现商业兴衰的关键在于文化信仰:作为中国传统社会的主导信仰,农耕文明导致晋商推崇官本位思想和保守经营的信念,进而形成忠于当权者的"官商结合"商业发展模式,但晋商最终"成也萧何,败也萧何";海洋文明作为潮商的主要信仰,在艰难的商业环境中逐渐孕育出潮商大胆、创新、不拘一格的精神品质,进而形成了服务社会公众的市场导向型商业发展模式。文化信念差异导致了晋商和潮商面对民族危亡时的行为倾向差异;在新的历史时期,持续创新仍将是潮商生存和发展的基础。
[Abstract]:Following the logical thinking of culture, behavior, business model, performance and the rise and fall of commercial gangs, according to the historical comparison of institutional analysis theory and endogenous institutional change theory, A systematic comparison and analysis of the cultural beliefs of Shanxi merchants and Chaoshang merchants, as well as the business models formed on this basis, The study found that the key of commercial prosperity and decline lies in cultural belief: as the dominant belief in Chinese traditional society, farming civilization leads Shanxi merchants to promote the official standard thought and the belief of conservative management. Thus forming a commercial development model of "combination of government and business" loyal to those in power, but ultimately, the Jin businessmen "become what they succeed and fail". As the main belief of the tide merchants, marine civilization, as the main belief of the tide merchants, gradually breeds the tide merchants to be bold and innovative in the difficult business environment. In the new historical period, the differences of cultural beliefs lead to the differences in behavior tendency of Shanxi merchants and tide merchants in the face of the national crisis; in the new historical period, the market oriented commercial development mode of serving the public has been formed, and the cultural differences have led to the differences in behavior tendency between Shanxi merchants and tide merchants in the face of national peril. Continuous innovation will still be the basis for the survival and development of tide merchants.
【作者单位】：肇庆学院;广东外语外贸大学南国商学院;南阳师范学院经济与管理学院;
【基金】：肇庆学院博士启动项目基金资助
【分类号】：F279.29;K248

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