我国声音商标法律保护问题研究

发布时间：2018-08-28 08:18

【摘要】：随着21世纪经济的高速的发展,科技水平不断提高,信息传递越来越迅速,人们对于商品的获悉丰富多彩,商标的种类也越来越多样化。一个好的商标能使得这个商品或服务在同类群体中脱引而出,声音商标已经成为了重要的商标类型之一,好的声音商标能提高品牌的建设能力。我国于2014年5月1日实施的新《商标法》明确将声音纳入了商标的注册范围,这是我国商标史上的一大进步,也许在不久的将来嗅觉、味觉以及触觉等都将纳入商标注册的范围。本文一共分为四章。第一章首先介绍声音商标的概念,通过声音商标的概念来了解声音商标到底是什么,接下来通过声音商标的特征及其分类的分析,更加全面的展现声音商标。第二章是声音商标的注册要件,分为两个部分。第一部分为声音商标注册的实质要件,主要是“显著性”特征。第二部分则是声音商标注册的形式要件,有三种形式。第三章是我国声音商标的法律保护现状及其存在的问题。首先通过我国的声音商标现状入手,对于我国目前声音商标想过的立法现状,以及出台的相关法律法规问题进行阐述和研究。再对目前声音商标存在的问题进行细致的研究。第四章主要是对于上一章我国声音商标存在的问题提出一些个人的意见和建议。本文的研究目的:对声音商标的法律问题进行系统的探讨和研究,一方面从理论的角度论述声音商标保护的基本要件,另一方面对于声音商标在今后司法实践中可能遭遇的技术难题提出解决方案。在新的商标法施行之际,满足声音商标保护难题函待解决的现实需要。本文的研究方法和手段:首先,运用文献分析、价值分析及辩证分析等分析方法,为声音商标纳入商标保护范围提供更具说服力的理论支持。其次,采用比较研究的方法,分析与归纳其他国家和地区声音商标的立法、判例、司法实践状况,以求能建立适合我国商标实践的声音商标保护模式。再次,运用案例分析及归纳总结的方法,以系列国内外有关声音商标法律保护的案例来分析声音商标保护的理论和实践性的问题,并根据各国案例归纳出声音商标相关的审查标准。最后,采用理论结合实际的分析方法,对“声音商标”概念、各国的立法概况、声音商标法律保护正当性及可注册性等方面进行了理论分析。同时,结合我国商标保护的现状和声音商标发展的实际情况,提出符合我国实际的声音商标保护策略和建议。
[Abstract]:With the rapid development of economy in the 21st century, the level of science and technology continues to improve, the transmission of information is more and more rapid, people have a rich and colorful knowledge of goods, the types of trademarks are more and more diversified. The new Trademark Law, which was implemented on May 1, 2014, explicitly incorporates sound into the trademark registration. This is a great progress in the history of Chinese trademarks. Perhaps in the near future, smell, taste and touch will be included in the trademark registration. This article is divided into four chapters. The first chapter introduces the concept of sound trademark, through the concept of sound trademark to understand what is sound trademark, and then through the analysis of the characteristics and classification of sound trademark, a more comprehensive display of sound trademark. The second part is the formal requirement of sound trademark registration, which has three forms. The third chapter is the present situation of the legal protection of sound trademark in China and its existing problems. The fourth chapter mainly puts forward some personal opinions and suggestions on the problems in the previous chapter. The purpose of this study is to systematically explore and study the legal issues of sound trademarks, on the one hand. This paper discusses the basic requirements of sound trademark protection from a theoretical point of view, and on the other hand, puts forward solutions to the technical problems that sound trademark may encounter in future judicial practice. Analysis, value analysis and dialectical analysis provide more convincing theoretical support for the sound trademark to be included in the scope of trademark protection. Secondly, by means of comparative study, this paper analyzes and summarizes the legislation, precedents and judicial practice of sound trademarks in other countries and regions in order to establish sound trademarks suitable for the practice of trademarks in China. Thirdly, using the method of case analysis and summary, this paper analyzes the theoretical and practical problems of sound trademark protection with a series of domestic and foreign cases of legal protection of sound trademark, and sums up the relevant auditing standards of sound trademark according to the cases of various countries. Finally, it uses the method of combining theory with practice to analyze "sound" This paper makes a theoretical analysis of the concept of sound trademark, the general situation of legislation in various countries, the legitimacy and registrability of the legal protection of sound trademark, and puts forward some strategies and suggestions for the protection of sound trademark in line with the actual situation of the development of sound trademark in China.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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