增强当代中国主流价值观话语权面临的挑战与对策研究

发布时间：2018-01-16 20:32

本文关键词：增强当代中国主流价值观话语权面临的挑战与对策研究　出处：《马克思主义研究》2017年07期 　论文类型：期刊论文

【摘要】：增强当代中国主流价值观话语权具有重大意义,但也面临诸多挑战。西方国家凭借网络主控优势,极力传播、推销其"普世价值观",挤压当代中国主流价值观话语传播空间;中华民族优秀传统文化还未能在马克思主义指导下,通过创新转化,实现被社会主义先进文化吸收改造,达到根本性的现代转化,这在一定程度上削弱了当代中国主流价值观话语权的吸引力;多样化社会思潮的发展,降低了当代中国主流价值观话语权的主导力;此外,从话语权内在要素看,其自身也面临困境。增强当代中国主流价值观话语权,首先,要努力构建当代中国主流价值观范畴体系,提升主流价值观内在品质;其次,要加强主流价值观话语人格化、亲和化以及生活化的表达;再次,要推动主流价值观话语的分众化传播,并促进传播渠道运用的多样化;最后,要注重增强文化产品的思想表现力,有效承载主流价值观。
[Abstract]:It is of great significance to strengthen the right to speak of the mainstream values in contemporary China, but it also faces many challenges. Western countries make great efforts to spread and promote their "universal values" by virtue of the dominant advantage of the Internet. Squeezing the space of discourse communication of contemporary Chinese mainstream values; Under the guidance of Marxism, the excellent traditional culture of the Chinese nation has not been absorbed and transformed by the socialist advanced culture through innovation and transformation to achieve the fundamental modern transformation. To some extent, this weakens the appeal of the discourse power of the mainstream values in contemporary China. The development of diversified social thoughts has reduced the dominant power of the discourse power of the mainstream values in contemporary China. In addition, from the perspective of the internal elements of discourse power, it also faces a dilemma. To strengthen the right to speak of contemporary Chinese mainstream values, first of all, we should strive to build a contemporary Chinese mainstream value category system. Enhance the internal quality of mainstream values; Secondly, we should strengthen the expression of humanization, affinity and life in the discourse of mainstream values. Thirdly, it is necessary to promote the diversity of the discourse of mainstream values and the diversification of communication channels. Finally, we should pay attention to strengthening the ideological expression of cultural products, effectively bearing mainstream values.
【作者单位】：安徽大学马克思主义学院;
【基金】：国家社科基金一般项目“当代中国主流价值观话语权生成机制及运行研究”(15BKS084)的阶段性成果
【分类号】：D64
【正文快照】： 当代中国主流价值观表征着改革开放以来中国社会发展过程与价值取向,包含了终极价值目标、核心价值观以及基本价值观三大层次。终极价值目标是实现人的自由而全面发展,核心价值观是党的十八大报告所概括的24个字,基本价值观是涉及政治、经济、文化、社会、生态等具体领域的价

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