自媒体时代网络意识形态建设研究

发布时间：2018-01-17 23:29

本文关键词：自媒体时代网络意识形态建设研究　出处：《云南财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：自媒体时代是当今社会传播社会意识的主导时代,微博、微信等基于社交的自媒体应用工具与咨询客户端的协同,使得自媒体已渗透到人类社会的方方面面,强烈影响着人们对社会意识形态的传播、接受和理解。网络意识形态就是意识形态的网络化建设,是互联网+意识形态的结合。因此,如何把国家意识形态在互联网发达的今天建设好,这既是一个当代网络社会各国面临的普遍问题,也是我国在网络时代如何彰显主流意识形态,遏制反主流意识形态,引导非主流意识形态的特殊问题,更是国家建设和谐社会,把握社会发展方向,有效贯彻国家执政党思想、方针、政策的重要建设环节和坚持道路自信、制度自信、理论自信和文化自信的重要环节。在自媒体、意识形态和自媒体主体交汇的时代关系中,颠覆了社会意识传播的单向性,形成了意识交往行为的双向或多向性,以网络为传播载体的信息分享越来越主导着人们的信息行为,形成了信息互换与共享的自媒体状态,从而主导着人们对于社会存在的理解,形成网络状态下的社会意识。以营销的观点讲,传播的最优效果,即通过最佳的方式,接触到受众人群。因此,从自媒体传播主体角度深入分析归纳,最后得出“营销”网络意识形态的最佳模式是本次研究的重点。本文通过对自媒体、自媒体时代主体及网络意识形态理论进行梳理,对当前我国网络意识形态建设过程中面临的意识形态传播载体多样化、意识形态传播体系融合化的现状和机遇进行分析研究,并对主流意识形态的安全性、意识形态的多元化和主流价值观面临的诸多挑战做出分析,结合我国当前自媒体大环境的实际进行解读,探索适合、新颖的网络意识形态建设方式,从而提出关于自媒体时代网络意识形态建设策略的观点和建议,即通过提升主流意识形态的魅力、加强对传播主体的约束、加强网络意识形态监管的科学性和自媒体传播的国际话语权,从而更好的建设、规范网络意识形态。
[Abstract]:The era of self-media is the dominant era of social communication awareness. Weibo WeChat and other social-based self-media application tools and consultation client cooperation make self-media has penetrated into all aspects of human society. Network ideology is the network construction of ideology, is the combination of Internet ideology. How to build the national ideology in the Internet today is not only a common problem facing countries in the contemporary network society, but also how to highlight the mainstream ideology in the network era. To contain the anti-mainstream ideology and guide the non-mainstream ideology is to build a harmonious society, grasp the direction of social development, and effectively implement the ideology and policy of the ruling party of the country. The important construction link of policy and the important link of persisting road confidence, system confidence, theory confidence and cultural confidence. It subverts the unidirectional nature of social consciousness communication and forms the two-way or multi-directional behavior of consciousness communication. Information sharing with network as the carrier of communication increasingly dominates people's information behavior. It forms a self-media state of information exchange and sharing, which dominates people's understanding of social existence and forms social consciousness under the state of network. From the point of view of marketing, the optimal effect of communication is obtained. That is, through the best way to reach the audience. Therefore, from the point of view of the main body of media communication in-depth analysis. Finally, the best mode of "marketing" network ideology is the focus of this study. This paper combs the theory of self-media, self-media era and network ideology. This paper analyzes the current situation and opportunities of the diversification of ideological communication carriers and the fusion of ideological communication system in the process of the construction of network ideology in China, and analyzes the security of the mainstream ideology. The diversification of ideology and the mainstream values face many challenges to make an analysis, combined with the reality of the current media environment in China to explore suitable, novel network ideology construction. Therefore, this paper puts forward some ideas and suggestions on the construction strategy of network ideology in the era of self-media, that is, by enhancing the charm of the mainstream ideology, we can strengthen the constraints on the subject of communication. To strengthen the scientific nature of network ideology supervision and the international discourse right of self-media communication, so as to better construct and standardize network ideology.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64;G206

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