论网络舆论工作格局中的价值渗透意识

发布时间：2018-04-22 07:14

本文选题：价值传播 + 渗透意识　；参考：《学校党建与思想教育》2017年10期

【摘要】：网络舆论工作格局中的价值渗透意识,主要强调运用各种网络载体在网络空间有意进行社会主流价值观的隐性传播,使社会主流价值观潜移默化地影响和主导网络舆论场。它意味着社会主流价值观的传播和宣传要突出"镶嵌"意识、资源意识与合力意识,以期实现"理论武装群众"的"理想意图"。在网络舆论工作格局中强化社会主流价值的渗透意识,必须建立健全价值渗透的科学机制、持续丰富价值渗透的高尚内容、不断探寻价值渗透的大众旨趣,从而不断提升社会主流价值的影响力和引导力。
[Abstract]:The value penetration consciousness in the network public opinion work pattern emphasizes the implicit dissemination of the mainstream values in the network space with various network carriers, which makes the mainstream values of the society imperceptibly influence and dominate the network public opinion field. It means that the dissemination and propaganda of the mainstream values of the society should highlight the "mosaic" consciousness. In order to realize the "ideal intention" of the "theoretical armed masses", the consciousness of "theoretical armed masses" is realized. In the network public opinion work pattern, strengthening the infiltration consciousness of the mainstream value of the society must establish and improve the scientific mechanism of the value infiltration, continue to enrich the noble content of the value permeated, and constantly seek the popular purport of the value permeated, thus promoting the social owners constantly. The influence and guidance of the value of flow.

【作者单位】：哈尔滨师范大学马克思主义学院;华南理工大学马克思主义学院;
【基金】：国家社科基金项目(项目编号14BKS110)“网络舆论工作格局中意识形态话语权研究”的阶段性成果
【分类号】：D64

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