《科学发展铸辉煌》传播范式研究

发布时间：2018-01-11 17:07

本文关键词：《科学发展铸辉煌》传播范式研究　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：科普纪录片是以传播科学知识内容为特色的一种纪录片，通过科普纪录片这一传播媒介，进行科学知识、科学方法和科学精神的传播，鼓励全社会遵循科学发展规律，形成尊重科学的良好氛围。不同于一般的科普纪录片主要的是科技知识的传播与科技在生产实践中的应用介绍，《科学发展铸辉煌》除了传播各领域的科技知识外，还特别我国十年发展期间的重要科学决策，在社会经济发展过程的科学理念、科学思维以及处理社会发展重大问题的科学方法。从科技传播角度来说，《科学发展铸辉煌》是一部一部向人民群众普及科学发展观，推动社会科学发展、和谐发展、可持续发展的大科普作品。该作品堪称大型科普纪录片经典之作，题材宏大、内容丰富、画面震撼、历史纵深感强，连续7集，集集相扣，一气呵成，突显一种独特的纪录片传播范式。传播范式是一种媒介模式，涉及传播结构、传播过程和传播符号的语法、句法、节奏和风格。对科普纪录片来说，其传播范式的研究重点是其传播结构和传播符号，亦是本文主要的研究内容。《科学发展铸辉煌》以中央电视台为传播主体，以科学发展观指导下中国各领域的科学发展成就为传播内容，以电视媒体和网络媒体为传播媒介，以全体人民为受众，通过环境认知、价值形成与维护、社会行为示范实现良好的传播效果。区别于一般的科普纪录片，《科学发展铸辉煌》在传播结构上具有传播受众普遍性和内容故事性、科学普及多样性和传播效果多重性的特点。纪录片的传播符号包括画面符号和声音符号。在画面符号上，《科学发展铸辉煌》呈现出特点：各地实拍铸就史诗画面、文献使用真实还原史料、三维动画立体展现历史、概念性主体具象化表达、影像细节捕捉动人心弦。在声音符号的运用上表现为：解说词补充画面；音响语言烘托氛围；音乐语言画外点睛。该纪录片传播符号具有的创新点：传播符号表现极大的张力；基于平民化视角进行传播符号的创作；创新传播符号的表现形式，增加趣味性和观赏性。《科学发展铸辉煌》取得了良好的传播效果，但总体而言，目前我国科普纪录片面临着制作跟不上市场需求的困境，从《科学发展铸辉煌》的成功，我们可以看到，在制作科普纪录片时：1、融入科学精神，紧紧围绕科学议题，让观众在科学性和趣味性结合的科普纪录片中接受科学思想和科学精神的熏陶；2、科普纪录片要注重人文精神的结合，让科普纪录片不再高高在上，而是真正地融入到人们的日常生活中；3、科普纪录片在制作和传播上要紧跟时代潮流，融合新媒体，拓展传播媒介，加强运用新技术，，创新传播符号的表现形式。
[Abstract]:Popular science documentary is a kind of documentary which is characterized by the dissemination of scientific knowledge, through which scientific knowledge, scientific methods and scientific spirit are spread through the media of popular science documentary. Encourage the whole society to follow the law of scientific development and form a good atmosphere of respecting science. Different from the general popular science documentary, it is mainly about the spread of science and technology knowledge and the application of science and technology in production practice. In addition to the dissemination of science and technology knowledge in various fields, "Science Development casting brilliance". In particular, the important scientific decision-making during the ten years of development of our country, the scientific idea, the scientific thinking and the scientific method of dealing with the major problems of social development in the process of social and economic development. From the angle of science and technology communication. "Science Development casts splendor" is a great popular work that popularizes the concept of scientific development to the masses of the people, promotes the development of social sciences, and develops harmoniously and sustainably. This work can be called large-scale popular science documentary classic, the subject matter is grand, the content is rich, the picture shocks, the historical depth feeling is strong, successive 7 episodes, the collection withdraws, completes with one eye. Highlight a unique documentary communication paradigm. Communication paradigm is a media model, which involves the structure of communication, the process of communication and the grammar, syntax, rhythm and style of communication symbols. The research focus of its communication paradigm is its communication structure and symbols, which is also the main research content of this paper. China Central Television (CCTV) is the main body of communication, China's scientific development achievements in various fields under the guidance of the scientific development concept are the content of communication, and television and network media are the media. Through the environmental cognition, the value formation and the maintenance, the social behavior demonstration realizes the good communication effect, is different from the general science popularization documentary. In the communication structure, it has the characteristics of the universality of the audience and the content of the story, the popularization of the diversity of science and the multiplicity of the effect of communication. The communication symbols of the documentary include picture symbols and sound symbols. On the screen symbols, "Science Development casting brilliance" presents its characteristics: the actual shooting of epic pictures in various places, and the use of authentic historical materials in the literature. Three-dimensional animation shows history, conceptual subject concrete expression, image details capture exciting. In the use of sound symbols as follows: the interpretation of the supplementary screen; Sound language contrast atmosphere; The innovation of the documentary communication symbol: the great tension of the communication symbol; The creation of communication symbols based on the perspective of populace; Innovative forms of communication symbols, increase interest and appreciation. "Science development and brilliant development" has achieved good communication effect, but generally speaking, our country science popularization documentary film is facing the predicament of not keeping up with the market demand at present, from the success of "science development cast brilliant". We can see that when making the popular science documentary, when making the popular science documentary, we should integrate into the scientific spirit, closely revolve around the science topic, let the audience accept the influence of the scientific thought and the scientific spirit in the popular science documentary which combines the science and the interest; 2, the popular science documentary should pay attention to the combination of the humanistic spirit, so that the popular science documentary is no longer elevated, but truly integrated into people's daily life; Thirdly, the production and dissemination of popular science documentaries should keep up with the trend of the times, integrate new media, expand the media, strengthen the use of new technologies, and innovate the forms of expression of communication symbols.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J952;G206

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