影视吸烟镜头的涵化作用、存在现状与应对策略——一项关于影视剧艺术创作与控烟的健康传播研究

发布时间：2018-04-11 10:33

本文选题：控烟 + 涵化理论　；参考：《中国健康教育》2016年05期

【摘要】：本研究以影视剧中吸烟镜头对受众的涵化作用作为研究视角切入,根据中国控制吸烟协会对影视剧的监测数据统计2007—2014年影视剧中存在的吸烟镜头的数量,分析比较几年间数据的变化情况,并对得到的数据与当时的政策背景相联系进行分析,探讨数据变化背后的原因,从而了解目前影视剧中控烟政策的落实情况和存在的问题,为进一步做好影视剧控烟工作提供相应的建议。本研究认为针对已经出现的对吸烟镜头的情感偏向应当予以重视;影视剧制作方应当尽量减少影视剧中不必要的吸烟镜头,应在创新艺术表现手法上着力;政府相关部门应在完善相关政策法规并加强政策的实施力度,同时可利用大众传媒加强对受众的引导,共同抵制烟草危害。
[Abstract]:In this study, the influence of smoking lens on the audience in the film and TV series was taken as the perspective of the study. According to the monitoring data of the China Association for smoking Control, the number of smoking scenes in the 2007-2014 film and TV series was counted.Analyzing and comparing the changes of the data in the past few years, and analyzing the relationship between the obtained data and the policy background at that time, and discussing the reasons behind the changes in the data, so as to understand the implementation situation and the existing problems of the tobacco control policy in the current film and TV series.In order to do a good job in film and TV play tobacco control work to provide corresponding suggestions.This study suggests that attention should be paid to the emotional bias of smoking scenes that have already appeared, that producers of films and TV plays should try their best to reduce the unnecessary smoking scenes in films and TV dramas, and that they should focus on innovative artistic expression techniques.The relevant government departments should improve the relevant policies and regulations and strengthen the implementation of the policies, at the same time, the mass media can be used to strengthen the guidance to the audience and resist the harm of tobacco.
【作者单位】：中国传媒大学教学督导委员会办公室;中国传媒大学新闻学院;
【基金】：2015年全国教育信息技术研究课题:舆情监测技术在高校德育工作中的应用研究(156242358)
【分类号】：R193;J904

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