网络传播中的电影评论研究

发布时间：2018-04-12 20:40

本文选题：网络影评 + 传统影评　；参考：《西南大学》2014年硕士论文

【摘要】：随着网络时代的到来,电影产业凭借网络媒介带来的信息传播优势,自身也得到了很大的发展,网络给了人们的空前自由的话语权,对于电影评论而言,传统媒介渐渐走向衰弱,当电影评论走进网络,电影评论在网络空间内呈现出了“人人都是影评人”的文化表征。网络影评发展至今,逐渐显示出其在文化传播中的重要地位。“影评”这一文化特权,开始从精英走向草根,电影批评的方法也日趋多样化,网络影评的繁荣在丰富了大众影评发展的同时也对我国的电影批评事业产生了积极的影响。在当下的电影文化传播中,传统电影评论的发展遭遇瓶颈,网络影评却如火如荼地发展着。网络影评作为大众影评的重要影评力量,也引起了影评学界的重视。网络影评利用网络媒介的优势在发展中也逐渐有多种形态的表现,而且影评形式也再不断的丰富。网络影评在发展中表现出自身的独特的优势和特征,对大众影评乃至整个中国电影批评的发展产生了一定的积极影响。在欣喜的同时,我们发现它在发展的过程中也逐渐暴露出了一些问题,这与网络影评环境和网络影评主体的复杂多样性有着密切的联系。本文首先从网络影评的概念及其特点做了详细的阐述,在依据专家对网络影评的定义的基础上将网络影评与传统电影评论在发展过程中呈现出的特点：如传播特征、评论主体、内容形式等几个方面做了一定的比较。其次,针对网络影评在发展的过程中暴露出的问题通过结合事实依据,总结出来了当下网络影评的主要呈现出的商业化、去文化性、网络影评与传统影评相融性发展的三个趋势,利用影视批评学、传播学、文化学等知识对当下电影评论在网络传播中出现的诸多问题进行剖析,可以看出当下网络影评在发展过程中的具体利弊。本文认为网络影评在质量上还存在良莠不齐、平台建设滞后、在互动交流方式上还存在着话语暴力、影评效力受到民众质疑等主要问题。在此基础上进一步探析了这些问题产生的原因,也提出了相应的解决对策,以期能够有利于网络影评的良好有序发展,同时,网络影评和传统影评由对抗性逐渐朝向相融性的方向发展,网络影评也出现了多种影评形式,在某种程度上也扩大了影评主体,吸引了更多的人参与电影评论。再次,本文利用了传播学中的内容分析法的知识,以电影《致我们终将逝去的青春》在电影时光网上的网络影评为样本,通过建立维度进行内容分析,使网络影评的文本研究通过内容分析法的技术在具体的影片上有了明显的体现,并且通过具体的数据分析,推论出当下的网络影评在文本内容以及表现形式、影评主体等方面的实际表现。最后,通过结合电影经济学的知识对电影消费者的消费行为进行一定的概述,并对网络影评是否对电影消费者的消费行为产生影响进行了探讨。总的来说,文章结合了传播学、受众心理学、社会学和电影批评发展史等方面的知识对网络影评出现的问题和种种现象进行了主要的研究。论文希望通过对中国当前的网络影评研究的同时,能够对网络影评的今后发展提供一定的参考。
[Abstract]:With the advent of the Internet era, the dissemination of information on the network media to bring advantages of the film industry, itself has also been greatly developed, the network has given unprecedented freedom of people's right to speak, for the movie reviews, traditional media gradually weakened, when the movie reviews into the network, movie reviews in the cyberspace showing everyone is a cultural representation. "Online film critics has gradually shown its important role in the dissemination of culture. Critics of this cultural privilege, start from the elite to the grassroots, method of film criticism has become increasingly diversified, the boom in online film and enrich the public film development but also to me in the cause of film criticism has had a positive impact. The dissemination of film culture in the moment, the development of traditional film reviews bottlenecks, reviews the development of network is a network like a raging fire. As an important force of mass film critic critic, has also attracted the attention of the academia. The advantages of the network using the Internet media critics also gradually have a variety of forms of expression in the development, but also to form film enriching. Online film shows its own unique advantages and characteristics in the development, has a positive impact on the development of mass film and even the whole China film criticism. In joy at the same time, we find that it is in the process of development has gradually exposed some problems, and the network environment and the main online film critics complex diversity are closely linked.
This paper starts from the concept and characteristics of network reviews in detail, on the basis of the expert characteristics in the network based on the definition of the network film and traditional film reviews in the development process shows: such as propagation characteristics, reviews the main content, form and other aspects to do some comparison. Secondly, according to the exposure the online film review in the process of development of the problem by combining the factual basis, summed up the main presentation of current network critics out of business, to the culture, the three trend of online film with the traditional film review integration of the development, use film criticism, communication, culture and knowledge of many problems in the current film comments in the network communication's analysis, can see the specific advantages and disadvantages of the current network critics in the process of development. This paper argues that the network critics still exist varies greatly in quality, platform Construction is lagging behind, in the way of interaction exist on discourse violence, critics questioned by people playing the main problems. On the basis of further analysis of the causes of these problems, puts forward the corresponding countermeasures, in order to have a good and orderly development, conducive to the online film critics and at the same time, the network of traditional critics from confrontation gradually towards the integration of the direction of development, there have been a variety of online film critics, to a certain extent also expanded the review body, to attract more people to participate in the film review. Once again, the use of communication in the content analysis of knowledge, in the movie to us eventually lost youth "in the movie time online network reviews as samples, analyze the content through the establishment of dimensions, the text research network review by content analysis technology in the specific film obviously Reflect, and through the analysis of specific data, infer the current network critics in text content and form, the actual performance review subject. Finally, by combining the knowledge of Economics on consumer behavior of movie film consumers certain overview, and whether online film consumption behavior on the influence of the film consumers to explore.
In general, the combination of communication, audience psychology, social studies, and film criticism history and other knowledge appear on the network film problems and phenomena are mainly studied. The thesis hopes to study the current network Chinese film at the same time, it can provide some reference for the future development of the network.

【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905

【参考文献】