从城市宣传片看国家形象的审美构建

发布时间：2018-04-21 11:08

本文选题：城市宣传片 + 国家形象　；参考：《江苏师范大学》2014年硕士论文

【摘要】：当今的城市宣传片作为一张展现城市风貌和文化特性的视觉名片,也更多地承担起了构建、传播国家形象的重任,为解决中国的形象焦虑问题提供了一个新角度。城市宣传片与国家形象的构建是一种双向互动的关系,城市宣传片从三个方面积极地参与了国家形象的审美构建:从内容上来说,城市形象是国家形象的重要组成部分;从形式上来说,视觉文化带来更直观的审美体验;从传播上来说,是全球化语境下跨文化传播的需要。城市宣传片在呈现国家形象上也常常伴有城市文化与国家意志、自我形象与他者形象、艺术创作与大众文化、真实呈现与优化呈现相结合的审美特性。城市宣传片在构建国家形象的实践活动中慢慢总结摸索出的这些具体表现,为丰富和完善中国形象的整体风貌做出了应有的贡献。我们在看到中国的城市宣传片进步的同时,也能感受到自身还存在着一定的差距。统观看来,现在的城市宣传片始终是对权威话语的建构。城市宣传片不能仅仅在传统意义上展现城市文化、城市品牌、城市发展与规划,更应以国际化视野融入国家形象的塑造,这将对城市本身的建设与发展也具有重要意义。在未来建构上,城市宣传片在优化呈现中国形象上也还有很大的提升空间,毕竟国家形象的塑造始终是一个任重而道远的实践过程。
[Abstract]:Nowadays, as a visual card to show the city style and cultural characteristics, the city propaganda film has taken on the responsibility of constructing and spreading the national image, which provides a new angle to solve the image anxiety problem in China. The city propaganda film and the national image construction is a kind of two-way interaction relations, the city propaganda film has participated in the national image esthetic construction from three aspects: from the content, the city image is the important part of the national image; In form, visual culture brings a more intuitive aesthetic experience; in terms of communication, it is the need of cross-cultural communication in the context of globalization. The city propaganda film is often accompanied by the combination of city culture and national will, self-image and other image, artistic creation and mass culture, and the combination of real presentation and optimized presentation. City propaganda film in the practice of building a national image slowly summed up these concrete manifestations, for the enrichment and improvement of the overall image of China made due contributions. We see the progress of China's urban propaganda film, but also feel that there is a certain gap. From the perspective of the whole, the present city propaganda film is always the construction of authoritative discourse. The city propaganda film can not only show the city culture, the city brand, the city development and the plan in the traditional sense, but also should integrate the national image molding with the internationalization visual field, this will also have the important significance to the city itself construction and the development. In the future construction, city propaganda film in the optimization of the image of China also has a lot of room for improvement, after all, the shaping of the image of the country has always been a heavy task and a long way to go.
【学位授予单位】：江苏师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J959

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