通过创作《包子同学》研究公益动画的表现

发布时间：2018-05-27 03:35

本文选题：公益 + 影视动画　；参考：《广州大学》2017年硕士论文

【摘要】：社会责任的体现之一是公益宣传活动,它有时候会影响着人们的思想意识跟社会价值观。通过对现代公益影视作品的表现形式的研究,改善我国以往对公益影视作品研究的方法,扩大我国现代公益影视作品的研究范围。让我们身边更多的人关注正在发生或者已经存在的社会问题和矛盾。通过公益影视动画短片《包子同学》的创作,研究动画的表现形式让公益影视作品成为大众喜闻乐见并对大众产生更多教育意义。公益影视动画作品具有很强的动画性,这使得公益广告在一定程度上更加的平实幽默,使以前本应该严肃的主题显得轻松起来,也更容易拉近广告和观众的距离,同时还能将一些不能真实拍摄到的画面效果表现出来,将人们所不能理解的语义形象化,这对于人们的理解与接受有很大的帮助。公益作品所反映的思想都是正面性的,都是社会良性导向。都是用倡导建议的方式进行,双方都是平等的交流。通过创作《包子同学》探索出公益影视作品更有效的幽默的表现方法,加强公益影视作品表现张力,信息穿透力和情感感染力,最终让公益影视作品成为公民公益教育的主要而强有力的手段。
[Abstract]:One of the embodiment of social responsibility is public welfare propaganda, which sometimes influences people's ideology and social values. Through the research on the manifestation of modern public welfare films and TV works, the research methods of public welfare films and television works in our country are improved, and the research scope of modern public welfare films and television works in our country is expanded. Let more people around us pay attention to social problems and contradictions that are or already exist. Through the creation of Public interest Movie Animation short film "students of Baotou", this paper studies the manifestation of animation and makes public interest in public movies and TV works and produces more educational significance to the public. Public interest film and television animation works have a very strong animation, which makes public service advertisements more plain and humorous to a certain extent, making the subjects that should have been serious in the past appear relaxed, and it is easier to narrow the distance between the advertisements and the audience. At the same time, it can also show some images that can not be actually captured, and visualize the semantics that people cannot understand, which is of great help to people's understanding and acceptance. The ideas reflected in public works are all positive and socially benign. Both are carried out in the form of advocacy and advice, and both sides communicate on an equal footing. Through the creation of "Baotou students", to explore more effective and humorous expression methods of public welfare films and television works, to strengthen the performance tension, information penetration and emotional appeal of public welfare films and television works. Finally, let the public welfare film and television works become the main and powerful means of civic public education.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J954

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