国产家庭伦理剧的收视研究
发布时间：2018-09-11 09:24
【摘要】：迄今为止，在中国大陆主要电视频道黄金时段播出的电视剧中，家庭伦理电视剧依然是主要的题材类型。家庭伦理剧偏好从家庭叙事角度讲解故事，使其成为最能彰显中国文化特点，也最具生命力的题材类型。然而，由于市场对家庭伦理剧的极力追捧，导致现今电视屏幕上出现一大批良莠不齐的家庭伦理剧。 基于我国家庭伦理剧的发展现状，本人将从收视角度对国产家庭伦理剧进行研究。第一章从作为类型电视剧的家庭伦理剧的概念着手，分析一下家庭伦理剧的市场份额和社会影响。第二章首先从家庭伦理剧的本体出发，对其题材特点和叙述策略进行分析，然后，再从受众学角度着重研究一下家庭伦理剧的传统主流受众和新媒体潜力受众。第三章从接受学的收视率角度分析影响家庭伦理剧收视的各种内外在因素，这一章主要以热播电视剧收视率实例分析为主，在对电视剧故事本身进行探讨时，也对影响收视率的各种外在因素进行解析。第四章则是从文化角度出发，，面对当今家庭伦理剧市场的迷茫困惑，探讨如何做口碑、收视双赢，具有中国特色的家庭伦理剧。
[Abstract]:Up to now, family ethics TV series is still the main subject matter in prime-time TV series broadcast by major TV channels in mainland China. Family ethics plays prefer to explain the story from the angle of family narration, which makes it become the most outstanding Chinese culture characteristic, also has the most vitality theme type. However, the popularity of family ethics plays in the market has led to the emergence of a large number of good and bad family ethics plays on the television screen. Based on the development of family ethics drama in China, I will study the family ethics drama from the point of view. The first chapter analyzes the market share and social influence of family ethics drama from the concept of family ethics drama as a type of TV drama. The second chapter starts from the Noumenon of family ethics drama, analyzes its theme characteristics and narrative strategies, and then focuses on the traditional mainstream audience and new media potential audience of family ethics drama from the perspective of audience theory. The third chapter analyzes all kinds of internal and external factors that affect the family ethics drama viewing from the perspective of reception study. This chapter mainly analyzes the ratings of popular TV series, and discusses the TV drama story itself. It also analyzes the external factors that affect the ratings. The fourth chapter is from the cultural point of view, facing the confusion of family ethics drama market, discusses how to do word of mouth, viewing win-win, with Chinese characteristics of family ethics drama.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905
本文编号：2236287
[Abstract]:Up to now, family ethics TV series is still the main subject matter in prime-time TV series broadcast by major TV channels in mainland China. Family ethics plays prefer to explain the story from the angle of family narration, which makes it become the most outstanding Chinese culture characteristic, also has the most vitality theme type. However, the popularity of family ethics plays in the market has led to the emergence of a large number of good and bad family ethics plays on the television screen. Based on the development of family ethics drama in China, I will study the family ethics drama from the point of view. The first chapter analyzes the market share and social influence of family ethics drama from the concept of family ethics drama as a type of TV drama. The second chapter starts from the Noumenon of family ethics drama, analyzes its theme characteristics and narrative strategies, and then focuses on the traditional mainstream audience and new media potential audience of family ethics drama from the perspective of audience theory. The third chapter analyzes all kinds of internal and external factors that affect the family ethics drama viewing from the perspective of reception study. This chapter mainly analyzes the ratings of popular TV series, and discusses the TV drama story itself. It also analyzes the external factors that affect the ratings. The fourth chapter is from the cultural point of view, facing the confusion of family ethics drama market, discusses how to do word of mouth, viewing win-win, with Chinese characteristics of family ethics drama.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905
【参考文献】
相关期刊论文 前1条
1 戴清;;近年家庭伦理电视剧的叙事结构分析[J];中国电视;2007年08期
本文编号：2236287
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