媒介融合背景下微电影跨媒介发展策略
发布时间：2019-01-17 19:59
【摘要】：正近年来,微电影发展迅速,优秀作品大量出现、社会影响力持续扩大,然而,经济效益并不乐观。一方面,网络文化新形态如网络自制剧、网络直播、微纪录片等迅速涌现,给正在摸索发展期的微电影带来竞争压力;另一方面,微电影自身发展步入瓶颈期,存在整体艺术水准不高、盈利模式不成熟、创作资金短缺、衍生品开发不充分、产业链不完整等问题。当前,媒介融合持续加深,微电影应利用融合平台加强跨媒介发展,加快产业化进程。
[Abstract]:In recent years, micro-film has developed rapidly, excellent works have appeared in large numbers, and social influence continues to expand. However, economic benefits are not optimistic. On the one hand, new forms of network culture, such as network self-production, network live broadcast, micro-documentaries, and other rapid emergence, is groping for the development of micro-film competition pressure; On the other hand, the development of micro-film itself enters the bottleneck period, there are some problems, such as the whole art level is not high, the profit model is not mature, the creation fund is short, the derivative development is not sufficient, the industry chain is not complete and so on. At present, media integration continues to deepen, micro-film should use fusion platform to strengthen cross-media development and speed up the industrialization process.
【作者单位】： 南京信息工程大学;
【分类号】：J943
[Abstract]:In recent years, micro-film has developed rapidly, excellent works have appeared in large numbers, and social influence continues to expand. However, economic benefits are not optimistic. On the one hand, new forms of network culture, such as network self-production, network live broadcast, micro-documentaries, and other rapid emergence, is groping for the development of micro-film competition pressure; On the other hand, the development of micro-film itself enters the bottleneck period, there are some problems, such as the whole art level is not high, the profit model is not mature, the creation fund is short, the derivative development is not sufficient, the industry chain is not complete and so on. At present, media integration continues to deepen, micro-film should use fusion platform to strengthen cross-media development and speed up the industrialization process.
【作者单位】： 南京信息工程大学;
【分类号】：J943
【相似文献】
相关期刊论文 前10条
1 马冬梅;;媒介融合背景下精品课程网站建设的研究[J];艺术科技;2013年04期
2 田晓菲;鲍懿喜;;浅析媒介融合背景下终端产品的设计走向[J];大众文艺;2013年16期
3 郝sユ，
本文编号：2410329
本文链接：https://www.wllwen.com/wenyilunwen/dianyingdianshilunwen/2410329.html
