微电影的传播模式研究

发布时间：2019-05-10 01:12

【摘要】：在互联网普及程度不断提高的今天，“微”成了网络时代的代名词之一，许多事物开始向“微”化发展，几个字的博客成为了“微博”，几行的小说成为了“微小说”，几分钟的电影成为了“微电影”微电影的概念一经提出，便受到了各界的关注，众多知名企业更是将微电影纳入到了整体营销战略之中。作为新媒体时代的传播现象，微电影有其自身的传播特点。本文力求从传播学的角度对微电影的起因、分类、传播模式、传播过程以及发展趋势进行解读。论文的第一章探讨本课题的研究背景、价值，进行相关的学术回顾，总结现有相关研究，对本文的研究思路与研究方法进行说明，提出本文的创新之处。论文的第二章对微电影进行概述，首先对微电影的概念进行界定，然后从四个方面论述微电影产生的背景，最后对微电影进行分类。论文的第三章根据相关传播学理论，在对微电影传播的构成要素进行简要分析的基础之上，提出微电影的传播模式，并说明了这种传播模式的意义所在。论文的第四章对微电影的传播过程进行详细分析，结合具体案例，从微电影的传播主体、传播内容、传播渠道、传播对象以及传播效果五个方面提出相应的传播策略。论文的第五章主要讨论微电影的未来，对微电影传播目前存在的问题进行概括，以此为基础对微电影的未来走向提出了几点建议。论文最后，，笔者对整个研究过程进行了总结，以期为微电影的发展提供有益参考。
[Abstract]:Today, with the increasing popularity of the Internet, "micro" has become one of the synonyms of the network age. Many things have begun to develop towards "micro". A few words of blog have become "Weibo", and several lines of novels have become "micro novels". As soon as the concept of "micro-film" is put forward, a few minutes of film has received attention from all walks of life, and many well-known enterprises have brought micro-film into the overall marketing strategy. As a communication phenomenon in the new media era, microfilms have their own communication characteristics. This paper tries to interpret the origin, classification, communication mode, communication process and development trend of micro-film from the perspective of communication. The first chapter discusses the research background and value of this topic, makes a related academic review, summarizes the existing relevant research, explains the research ideas and research methods of this paper, and puts forward the innovation of this paper. The second chapter of the paper summarizes the micro-film, firstly defines the concept of micro-film, then discusses the background of micro-film production from four aspects, and finally classifies micro-film. In the third chapter, according to the relevant communication theory, on the basis of a brief analysis of the constituent elements of microfilm communication, the communication mode of microfilm is put forward, and the significance of this communication mode is explained. In the fourth chapter, the communication process of microfilm is analyzed in detail, and the corresponding communication strategies are put forward from five aspects: the main body, the content, the channel, the object and the effect of microfilm. The fifth chapter mainly discusses the future of micro-film, summarizes the problems existing in micro-film communication, and puts forward some suggestions on the future trend of micro-film. Finally, the author summarizes the whole research process in order to provide a useful reference for the development of micro-film.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905

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