都市题材电视剧的受众研究
发布时间：2019-06-10 02:25
【摘要】：世纪之交，我国电视剧的发展经历了一个快速而又繁荣的时期，多种多样的电视剧题材竞相涌现，历史题材，军旅题材，农村题材，战争题材，警匪题材等等主旋律电视剧。进入新世纪之后，都市题材电视剧已经成为中国电视剧发展的主要类型之一，都市题材电视剧以现代都市人的情感纠葛、婚恋故事为主题，对当前社会上存在的家庭伦理、社会道德等问题进行了不同角度的探讨，并做出不同的道德和价值判断，从而折射出现代人以恋爱观和婚姻观为核心的感情观和价值观的变迁。它通过讲述大都市中的都市平民生活、都市情感婚姻、都市奋斗历程以及都市建筑风格来讲述都市题材电视剧对受众产生的影响，以及受众和都市剧之间的相互影响相互制约。 本文分为五部分： 第一部分是对中国的都市题材电视剧作一个综述，具体分析都市题材电视剧的概念、发展轨迹和艺术特征。 第二部分通过对不同发展阶段的受众和都市题材电视剧的叙述，以及都市群体的不断壮大，具体分析了受众与都市题材电视剧兴起的紧密关系。 第三部分是对都市题材电视剧的受众身份和诉求分析。首先，具体分析了不同的受众产生的不同收视情况，比如年龄差异、性别不同、文化层次高低和地域差异等；其次，都市题材电视剧受众观看电视的最主要动机就是娱乐消遣、获取信息，从这两个方面对电视剧受众收视诉求展开论述；最后，论述了都市题材电视剧受众的审美诉求，审美诉求来自受众自身的兴趣、喜好、信仰、意识等，本文分别从角色代入的个人归属感、自我价值实现的身份认同感、情感宣泄的心理认同感、潜意识激发的满足感这四个方面具体对受众的审美诉求作进一步分析。 第四部分是都市题材电视剧对受众的影响，主要从三方面展开论述：都市题材电视剧对受众价值观的影响；对受众心理的影响；以及从具体的案例分析看“80后新婚”对受众的影响。 第五部分，都市题材电视剧在繁荣的背后不可避免的存在着诸多问题：主题结构单一思想内涵浅显、拍摄手法简单艺术品质不高、模式化同质化跟风化严重、过分商业化。在此类问题的基础上，本文最后对都市题材电视剧的发展做了进一步的展望，分别从思想内涵、艺术水准和商品属性三方面提出了一些建设性的意见，找到了未来都市题材电视剧发展的方向和出路。
[Abstract]:At the turn of the century, the development of TV dramas in China has experienced a period of rapid and prosperous. A variety of TV dramas have emerged, such as historical themes, military themes, rural themes, war themes, police and bandits themes and so on. After entering the new century, urban TV dramas have become one of the main types of Chinese TV dramas. Urban TV dramas focus on the emotional entanglement of modern urbanites, marriage and love stories, and the family ethics existing in the current society. Social morality and other issues have been discussed from different angles, and different moral and value judgments have been made, thus reflecting the changes of modern people's emotional view and values with the view of love and marriage as the core. It tells about the influence of urban TV dramas on the audience by telling the urban civilian life, urban emotional marriage, urban struggle process and urban architectural style in the metropolis, as well as the mutual influence and restriction between the audience and the urban drama. This paper is divided into five parts: the first part is a summary of urban TV dramas in China, which analyzes the concept, development track and artistic characteristics of urban TV dramas. The second part analyzes the close relationship between the audience and the rise of urban TV dramas through the narration of the audience and urban TV dramas at different stages of development, as well as the continuous growth of urban groups. The third part is the analysis of the audience identity and appeal of urban TV dramas. First of all, it analyzes the different viewing situations produced by different audiences, such as age differences, gender differences, cultural levels and regional differences. Secondly, the most important motivation for the audience of urban TV dramas to watch TV is entertainment and entertainment, obtaining information, and discussing the audience's viewing demands from these two aspects. Finally, this paper discusses the aesthetic demands of the audience of urban TV dramas, which come from the interests, preferences, beliefs, consciousness and so on of the audience itself. This paper discusses the sense of personal belonging and the sense of identity of the realization of self-value from the role. The psychological identity of emotional catharsis and the satisfaction stimulated by subconscious are further analyzed in this paper. The fourth part is the impact of urban TV dramas on the audience, mainly from three aspects: the impact of urban TV dramas on audience values, the impact on audience psychology, the impact of urban TV dramas on audience values, the impact on audience values, and the impact on audience psychology. And from the specific case analysis to see the impact of the post-80s wedding on the audience. In the fifth part, there are inevitably many problems behind the prosperity of urban TV dramas: the single ideological connotation of theme structure is simple, the shooting technique is simple, the artistic quality is not high, the pattern homogenization and weathering are serious, and the commercialization is too much. On the basis of this kind of problem, this paper finally makes a further prospect for the development of urban TV series, and puts forward some constructive suggestions from three aspects: ideological connotation, artistic level and commodity attribute. Found the direction and way out of the development of urban TV dramas in the future.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
本文编号：2496096
[Abstract]:At the turn of the century, the development of TV dramas in China has experienced a period of rapid and prosperous. A variety of TV dramas have emerged, such as historical themes, military themes, rural themes, war themes, police and bandits themes and so on. After entering the new century, urban TV dramas have become one of the main types of Chinese TV dramas. Urban TV dramas focus on the emotional entanglement of modern urbanites, marriage and love stories, and the family ethics existing in the current society. Social morality and other issues have been discussed from different angles, and different moral and value judgments have been made, thus reflecting the changes of modern people's emotional view and values with the view of love and marriage as the core. It tells about the influence of urban TV dramas on the audience by telling the urban civilian life, urban emotional marriage, urban struggle process and urban architectural style in the metropolis, as well as the mutual influence and restriction between the audience and the urban drama. This paper is divided into five parts: the first part is a summary of urban TV dramas in China, which analyzes the concept, development track and artistic characteristics of urban TV dramas. The second part analyzes the close relationship between the audience and the rise of urban TV dramas through the narration of the audience and urban TV dramas at different stages of development, as well as the continuous growth of urban groups. The third part is the analysis of the audience identity and appeal of urban TV dramas. First of all, it analyzes the different viewing situations produced by different audiences, such as age differences, gender differences, cultural levels and regional differences. Secondly, the most important motivation for the audience of urban TV dramas to watch TV is entertainment and entertainment, obtaining information, and discussing the audience's viewing demands from these two aspects. Finally, this paper discusses the aesthetic demands of the audience of urban TV dramas, which come from the interests, preferences, beliefs, consciousness and so on of the audience itself. This paper discusses the sense of personal belonging and the sense of identity of the realization of self-value from the role. The psychological identity of emotional catharsis and the satisfaction stimulated by subconscious are further analyzed in this paper. The fourth part is the impact of urban TV dramas on the audience, mainly from three aspects: the impact of urban TV dramas on audience values, the impact on audience psychology, the impact of urban TV dramas on audience values, the impact on audience values, and the impact on audience psychology. And from the specific case analysis to see the impact of the post-80s wedding on the audience. In the fifth part, there are inevitably many problems behind the prosperity of urban TV dramas: the single ideological connotation of theme structure is simple, the shooting technique is simple, the artistic quality is not high, the pattern homogenization and weathering are serious, and the commercialization is too much. On the basis of this kind of problem, this paper finally makes a further prospect for the development of urban TV series, and puts forward some constructive suggestions from three aspects: ideological connotation, artistic level and commodity attribute. Found the direction and way out of the development of urban TV dramas in the future.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J905
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