西安玉器材料种类特征及质量评价与发展前景

发布时间：2018-05-11 21:17

本文选题：西安 + 玉器　；参考：《西北大学》2006年硕士论文

【摘要】：玉器贯通中华民族的文明发展史。玉器制作在我国有着非常悠久的历史,这为现代玉器商业发展奠定了基础。玉器的商业化发展使得玉器从神秘走向大众,也给这种工艺品带来很大挑战。作为国粹,玉器在商业发展中,玉器的种类特征及质量评价和市场研究是合理开发产品,合理定位,形成玉器特色的前提,所以非常重要。本文主要研究了西安玉器种类、特征和玉器质量评价体系,并对其市场发展前景进行探讨。西安玉器主要分布在市区的商业区和蓝田县,其中最能代表西安玉器质量特征的是书院门地区和各综合商厦的玉器。书院门玉器市场由于处在西安碑林、城墙旅游景点区,所以旅游消费较多,消费群比较复杂,玉器造型跨距大并且质量不稳定;各商厦由于地处商业中心并有品牌的保障,消费档次高,消费群相对稳定,玉器以佩饰类造型为主并且在质量上比较稳定。由于这些市场的玉器覆盖层面广,并且与西安玉器的背景环境相一致,所以,文中的研究数据主要来自这些市场的抽样玉器。从研究看,这些市场的玉器在材料,质量及工艺特征等方面很有特点,基本上呈现了玉器材质百花齐放的局面,但也存在一些问题,具体表现在以下方面:①佩饰玉中翡翠占据了过大的市场份额,而其他一些很有市场前景的玉质见到不多,例如软玉、欧泊、绿松石、青金石等材质;②佩饰玉中低档翡翠占据了过多的市场,这些翡翠在装饰效果上并不及其他材料的中档玉石;③佩饰玉的造型特别是花色过于单一,在设计上普遍依赖传统玉文化而又欠挖掘;④非佩饰类玉器在材料上虽然有岫玉、蓝田玉、青田石、独玉、玛瑙等等,但是玉质材料,工艺质量总体偏低,玉器的质量层次性不明显;⑤玉器虽然造型繁多,但是在工艺特点上与其他城市玉器相比,总体感觉没有特色;⑥过多的玉器在价格上的差距仅仅体现在材料差别上,工艺对玉器价格、品牌形象的提升有待改观。由此可见,西安玉器除了反映在经营上有欠缺外,玉器的市场研究,质量评价,消费者研究,工艺特色研究都存在严重的不足。西安是全球闻名的旅游城市,是目前国内商业中心城市与西部大开发的重点城市。所有这些环境资源都为玉器商业发展提供了很好的基础和保障。西安玉器商业在今后应当充分利用自身的历史文化和旅游等环境资源优势,在玉器区域特色塑造上下功夫。这不仅对玉器产业,而且对推动旅游产业和其他相关产业的发展意义都很重大。
[Abstract]:Jade articles run through the history of the Chinese nation's civilization. Jade making has a very long history in China, which laid a foundation for the commercial development of modern Jade. The commercial development of jade articles from mysterious to popular, but also bring great challenges to this handicraft. As the quintessence of the nation, in the commercial development of jade articles, it is very important to develop the products reasonably, to locate them reasonably and to form the characteristics of jade articles because of the variety characteristics and quality evaluation and market research of jade articles. In this paper, the types, characteristics and quality evaluation system of jade wares in Xi'an are studied, and its market development prospect is discussed. The jade wares in Xi'an are mainly distributed in the commercial district and Lantian county of urban area, among which the jade articles in Shuyangmen area and various comprehensive commercial buildings are the most representative of the quality characteristics of the jade articles in Xi'an. Because the Shouyangmen Jade Market is located in the stele forest of Xi'an and the tourist attraction area of the city wall, so the tourism consumption is more, the consumption group is more complex, the shape of jade articles is large and the quality is unstable; the commercial buildings are located in the commercial center and have the protection of the brand. High-grade consumption, relatively stable consumption group, jade ornaments as the main styling and relatively stable in quality. Due to the wide coverage of jade wares in these markets and consistent with the background environment of Xi'an jade wares, the data in this paper mainly come from the sample jade articles in these markets. From the research point of view, the jade wares in these markets are very characteristic in materials, quality and technological characteristics, basically showing the situation of jade articles with a hundred flowers blooming, but there are also some problems. Specific performance in the following aspects: 1 ornamented jade in the market share of the jade occupied too large, while some other very promising jade, such as nephrite, Opal, turquoise, blue stone and other materials; (2) the middle and low grade jadeite jade of decorative jade occupies too much market, these jadeite jade do not have the same decorative effect as other materials, especially the design of jade is too single, and the design generally depends on traditional jade culture and is not excavated; (4) although there are jade, Lan Tianyu, Qingtian stone, single jade, agate and so on the material of non-ornamental jade, but the quality of jade is on the low side, the quality level of jade is not obvious although the shape is various, However, compared with other cities, the overall feeling is that the difference in price of jade articles is only reflected in the difference of materials, and the improvement of the price and brand image of jade articles needs to be improved. It can be seen from this that there are serious deficiencies in market research, quality evaluation, consumer research and technological characteristics of jade articles in Xi'an in addition to being reflected in management. Xi'an is a famous tourist city in the world. All these environmental resources provide a good foundation and guarantee for the commercial development of jade articles. In the future, Xi'an jade industry should make full use of its own environmental resources, such as history, culture and tourism, and make great efforts to shape the regional characteristics of jade articles. This is of great significance not only to jade industry, but also to the development of tourism industry and other related industries.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：J314

【引证文献】