浅析我国动漫主题策划与社会受众的对接路径

发布时间：2018-01-19 14:29

本文关键词： 主题策划受众需求动画片作品直接影响国产神话传说社会大众成年人繁荣发展　出处：《中国广播电视学刊》2012年06期 　论文类型：期刊论文

【摘要】：正一、我国动漫策划主题的演变走向中国的早期动漫在世界上曾经处于领先位置,堪称辉煌。说到《大闹天宫》、《铁扇公主》、《三个和尚》,这些在国内几乎无人不知、无人不晓的大作在国外也有很高的知名度。从1926年万氏三兄弟——万籁鸣、万古蟾、万超尘创作中国第一部动画片《大闹画室》算起,在八十多年的时光里,国产动漫的策划主题不断地反映着社会世情和受众需求,概括起来可以分为以下几个阶段。1.朴素抒怀阶段中国动画产生初期恰逢时局动荡,战争烽火直接影响到创作者的思绪和初衷,早期动画的主题往往从古代神话传说和历史故事改编而成,借古喻今,其中更深层
[Abstract]:First, the evolution of the theme of China's animation planning towards China's early animation in the world used to be in a leading position, can be called brilliant. Speaking of "the Grand Court of Heaven", "Iron Fan Princess", "three monks". These in the domestic few people do not know, everyone knows the masterpiece also has very high visibility abroad. Since 1926 Wan's three brothers-Wan Laiming, Wangu Xenopus. Wan Chaochen created China's first animated film "the scene studio" calculation, in more than 80 years, the planning theme of domestic animation constantly reflects the social situation and audience needs. In summary, it can be divided into the following stages. 1. The initial stage of Chinese animation in the simple express stage coincides with the turbulence of the current situation, and the war beacon directly affects the mind and original intention of the creators. The themes of early animation are often adapted from ancient myths, legends and historical stories.
【作者单位】：中国传媒大学动画与数字艺术学院;
【分类号】：J954
【正文快照】： 一、我国动漫策划主题的演变走向中国的早期动漫在世界上曾经处于领先位置,堪称辉煌。说到《大闹天宫》、《铁扇公主》、《三个和尚》,这些在国内几乎无人不知、无人不晓的大作在国外也有很高的知名度。从1926年万氏三兄弟——万籁鸣、万古蟾、万超尘创作中国第一部动画片《

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