网络时代青少年“萌文化”的图像传播研究

发布时间：2018-01-20 02:22

本文关键词： 萌文化图像传播网络视觉文化图像文化青少年亚文化　出处：《北京邮电大学》2015年硕士论文　论文类型：学位论文

【摘要】：伴随着互联网数字技术的发展,图像日益在社会文化的传播过程中占据着主导地位,昭示着一个全新的视觉信息时代已经到来,琳琅满目的视觉符号攻占了我们的眼球,逐步地影响和改变着我们的信息认知方式,我们已经卷入了一个视觉文化的世界之中。同时,互联网的出现,为文化的发展提供了一个更为多元、开放的空间,各种文化得以通过多种方式(视频、图像、音频等)进行传播、交流,各种思想观念也得以碰撞、交互,从而创造出了许多新的文化样式。概括来讲,文化在网络时代呈现出了视觉化、多样化、全球化等发展特点。而作为社会文化中比较特殊的文化形态——青少年亚文化,在网络平台中,受到了来自他国动漫文化的影响,也呈现出了新的发展特点,并且对主流文化的发展产生了影响,青少年“萌文化”就是一个典型的代表。如今,这种图像文化早已流行于网络与现实之中,受到大多数人群的喜爱和追捧。网络已经极大地影响和改变着青少年的思维方式、行为方式、价值观念,萌文化不仅代表一种亚文化形态,更从一个侧面反映出了当下的一种社会现实。本文以主要研究分析“青少年萌文化”在网络时代的图像传播问题。本文共分为六个部分,第一章主要集中于阐述研究背景、有关“萌文化”、“图像传播”两方面的研究综述、以及相关概念的界定和理论基础；紧接着第二章主要分析概述了网络时代下青少年萌文化的特征,以及其外部、内部层面的形成原因；第三章中则选取了一些网络中具体的有关萌文化的图像传播实例,除了分别从萌漫画、宠物萌照、人物萌照、搞笑类萌照四个方面概括分析了其图像传播表现形态之外,还对其网络文化图像的传播特点进行了分析阐述。在前文的基础之上,第四章结合网络中的一些萌文化的传播实例,着重探究了青少年在萌文化图像文化传播背后的认同建构问题。最后,第五章则对“萌文化”已从一种青少年亚文化走向大众化、主流化的发展趋势进行解读。通过上述分析解读发现,无疑,图像传播的方式成为了青少年在网络中表现自我、寻求认同最为便捷有利的途径。但是当这种图像文化发展成为一种主流化趋势时,一方面,过分地追求强调图像符号所带来的意义,极易走入一种大量类型化、同质化、模仿化的境地,所带来的结果只能是人们被动地卷入符号世界之中,陷入对于情绪化符号的依赖,丧失对于图像背后的理性思考的能力。另一方面,恶搞萌文化中存在的负向、低俗化内容的传播又不得不引发我们的思考。因此,重建一种有深度的视觉审美认知,把握和权衡“视觉自由”就成为我们面对的一大难题。
[Abstract]:With the development of digital technology on the Internet, images are playing a leading role in the process of social and cultural communication, indicating that a new era of visual information has come. The dazzling visual symbols have captured our eyeballs, gradually influenced and changed our information cognitive style, and we have been involved in a visual culture world. At the same time, the emergence of the Internet. For the development of culture to provide a more pluralistic, open space, all kinds of culture through a variety of ways (video, images, audio, etc.) to spread, exchange, a variety of ideas can also be collided, interactive. As a result, many new cultural styles have been created. Generally speaking, culture has been visualized and diversified in the network age. Globalization and other development characteristics. As a relatively special cultural form of social culture-youth subculture, in the network platform, by the impact of animation culture from other countries, but also showed a new development characteristics. And has had an impact on the development of mainstream culture, youth "adorable culture" is a typical representative, now, this image culture has been popular in the network and reality. The Internet has greatly affected and changed the way of thinking, behavior, values, and adorable culture of teenagers, which not only represents a subcultural form. It also reflects a kind of social reality from one aspect. This paper mainly studies and analyzes the problem of image dissemination in the network age of "Adolescent adorable Culture". This paper is divided into six parts. The first chapter mainly focuses on the background of the study, the "cute culture", "image dissemination" of the two aspects of research review, as well as the definition of relevant concepts and theoretical basis; Then the second chapter mainly analyzes and summarizes the characteristics of adolescent adorable culture in the network era, as well as the external and internal level of the formation of the reasons; In the third chapter, we choose some specific examples of image communication about adorable culture in the network, except from cute comics, pet photos and characters. In addition to the analysis of its image communication performance, the article also analyzes the communication characteristics of its network culture image. On the basis of the previous article, it also analyzes and expounds the characteristics of the network culture image communication. Chapter 4th combined with some examples of the spread of adorable culture in the network, focused on exploring the adolescent identity behind the cultural communication of cute culture. Finally. Chapter 5th interprets the development trend of "adorable culture" from a kind of juvenile subculture to popular and mainstream. Through the above analysis, we find that there is no doubt. Image dissemination has become the most convenient and beneficial way for teenagers to express themselves in the network, but when this image culture develops into a mainstream trend, on the one hand. Excessive pursuit of the significance of the image symbols, easy to walk into a large number of types, homogeneity, imitation of the situation, the result can only be passively involved in the symbolic world. Fall into the dependence on emotional symbols, loss of the ability to rational thinking behind the image. On the other hand, the existence of negative, vulgar content in the goofy culture has to lead to our thinking. Reconstructing a kind of deep visual aesthetic cognition, grasping and weighing "visual freedom" becomes a big problem that we face.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206

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