动漫角色设计与吉祥物设计的关联性探索
发布时间:2018-01-28 00:33
本文关键词: 角色设计 吉祥物 共性 个性 合作 发展 出处:《湖北工业大学》2013年硕士论文 论文类型:学位论文
【摘要】:随着时代的进步社会的发展,动漫与我们的生活愈发密切,动漫角色作为一部动画片的灵魂涵盖的范围越来越广泛,它不仅是动画片里的主演还是许多品牌的代言人,可以出现在任何商品上,其带来的经济效益与日俱增。 吉祥物——新时代的产物,企业宣传的得力推手是企业视觉识别系统的一部分,与动漫角色设计有着千丝万缕的关系,但两者各具特色,我们需认识两者的联系分清两者的区别,在多元化的市场经济影响下,需要多种艺术形式合力共进才促进经济的发展和文化的进步。 本文通过对动漫角色和吉祥物的对比研究,让读者进一步了解两者的共性和个性,分清两者的概念认识两者的关联,发现动漫产业的巨大潜力。动漫角色可以授权给企业作为形象代言人,吉祥物也可以作为角色发展动漫演艺道路,两者还可以作为卡通形象开发周边产品,带动其它产业的发展,为众多行业提供新的发展道路。 整个动画历史中中国属于先驱,现在国家和民众都意识到动漫产业的重要性,越来越多的人开始奔赴这条漫长而艰难的专业道路。只有坚持和热爱才能一直走下去,虽然国内市场充斥着许多国外的动画作品,但江山代有才人出,我们需要时间和经验去进一步发展,学校要重点培养学生的创新能力和技术实现能力,好创意还需好技术才能实现。学生除了认真学习专业课程外,学以致用和自学能力也尤为重要。中国正在崛起,需要各类经济齐头并进,经济文化共同发展。本文的核心在于研究动漫角色设计和吉祥物设计的关联性,探究一条可以相互合作,多元发展的前进道路,,尽早完成中国经济文化的伟大复兴。
[Abstract]:With the development of the progressive society, animation and our life become more and more close, animation characters as the soul of an animated film covers a more and more extensive range. It is not only the cartoon star but also the spokesman of many brands, can appear on any commodity, its economic benefits are increasing day by day. Mascot-the product of the new era, enterprise propaganda is a part of the enterprise visual recognition system, and animation character design has a inextricable relationship, but the two have their own characteristics. We need to recognize the connection between the two and distinguish the difference between the two. Under the influence of diversified market economy, we need a variety of art forms to work together to promote economic development and cultural progress. Through the comparative study of animation characters and mascots, this paper makes readers understand the commonness and individuality of the two, and distinguish the concepts of the two to understand the relationship between the two. Find the great potential of the animation industry. Animation characters can be authorized to corporate as image spokesman, mascot can also be used as characters to develop animation performing arts road, both can also be used as cartoon images to develop peripheral products. Drive the development of other industries, for many industries to provide a new way of development. The whole animation history of China is a pioneer, now the country and people are aware of the importance of animation industry. More and more people began to go to this long and difficult professional road. Only persistence and love can always go on, although the domestic market is full of many foreign animation works, but Jiangshan generation talent. We need time and experience to further develop, schools should focus on training students' innovative and technical ability, good ideas also need good technology to achieve. Students in addition to serious study of professional courses. It is also very important to use learning and self-study ability. China is rising up and needs all kinds of economy and culture to develop together. The core of this paper is to study the relationship between animation character design and mascot design. Explore a way forward that can cooperate with each other and develop plural, and complete the great rejuvenation of Chinese economy and culture as soon as possible.
【学位授予单位】:湖北工业大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:J218.7
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