浓情动画片—打开中国动画市场的利刃

发布时间：2018-03-15 11:30

本文选题：动画　切入点：创意　出处：《福建师范大学》2008年硕士论文　论文类型：学位论文

【摘要】： 动漫产业是21世纪知识经济的核心产业,被称为新世纪最有希望的朝阳产业。中国动画有着不可估量的前景。然而自21世纪以来我们还没有等待到一部响彻天下的中国动画大片的问世。从调查材料中分析可知:故事陈旧,教条意味浓厚,这是将中国消费者推向国外动画的一个很重要的因素。从产业链条的源头---创意环节入手来探讨这一问题,有利于中国动画的长足发展。先有创意、再融入文化、最终形成产业,这一动画正常发展顺序在我国出现了本末倒置的现象。产业形式已经形成,文化问题有待深入,而创意匮乏的问题却难以解决。这是制约中国动画健康发展的重要因素。创意之根源在生活,在中国背景下,我们的动画片缺少的是对中国人心灵生活、中国人生存现状的表现。动画创作者应当从生活的点滴中搜集素材,并将其转化成动画这种视觉符号。动画创作者可以借助动画进行社会生活观念的传递,为人类准备情感交流的条件,也为文化创意产品的流通奠定基础。中国动画教育目前处于急速发展时期,许多高校相继开设动画艺术设计专业,然而高校培养动画人才仍然存在诸多问题。笔者通过参加第三届“美猴奖”中国国际动漫节颁奖典礼和第三届杭州动漫节的盛况,分析总结出中国动画发展在高校动画教育中应当着重培养的几个方面的内容。
[Abstract]:Animation industry is the core industry of knowledge economy in 21th century. It is called the most promising sunrise industry in the new century. Chinese animation has an inestimable prospect. However, since 21th century, we have not yet waited for the arrival of a Chinese animation blockbuster that has been heard all over the world. The story is old, There is a strong dogmatic meaning, which is a very important factor to push Chinese consumers to foreign animation. It is beneficial to the rapid development of Chinese animation to discuss this problem from the source of the industrial chain---creative link. Creative first, then integrated into culture, finally forming industry, this normal order of animation development in China has appeared the phenomenon of putting the cart before the horse. The form of industry has been formed, and the cultural problems need to be deepened. But the problem of lack of creativity is difficult to solve. This is an important factor restricting the healthy development of Chinese animation. The source of creativity lies in life. In the Chinese context, what our animation lacks is the spiritual life of Chinese people. Animation creators should collect materials from their daily lives and turn them into visual symbols such as animations. Animators can use animation to transfer ideas about social life. To prepare for human emotional exchange conditions, but also for the circulation of cultural and creative products laid the foundation. Animation education in China is in a period of rapid development. Many colleges and universities have set up animation art design major one after another. However, there are still many problems in the training of animation talents in colleges and universities. The author attended the awards ceremony of the third China International Animation and Animation Festival and the third Hangzhou Animation Festival. This paper analyzes and summarizes several aspects of Chinese animation development in animation education in colleges and universities.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J954

【共引文献】