当代企业总部外部形态特色设计研究

发布时间：2018-04-22 17:58

本文选题：企业总部 + 外部形态　；参考：《天津大学》2012年硕士论文

【摘要】：发达国家资本主义制度使得私有企业成为国家经济的创造者,在历史的缓慢演进中,生产、销售上的竞争使企业逐渐成为了一种商业文化的创造者。质量、形象、信誉、技术实力等因素成为企业成功的必备因素。除了在产品与服务商展示自身的实力外,企业总部建筑也成为了企业展示、宣传形象的一个战略要地。当今世界的大企业均拥有自己独立的总部办公大楼,在总部大楼的设计上可谓倾尽全力来打造独有的形象。中国经济正处在快速的建设发展时期,国内也涌现出了大量具有雄厚实力的企业,他们对于办公建筑的需求呈现出多元化的趋向,少数大型企业也已经开始自建企业总部来满足自身的办公需要。论文主要着眼于企业总部的外部形态进行研究。对其进行分类、对比,归纳出不同类型的企业总部的设计特点与适用情况,并引入特色案例加以佐证。然后对企业总部外部形态设计要点进行总结分析,归纳出企业总部个性化设计的常用手法。首先,文章讨论了企业总部建筑的基本问题,从企业总部的特点,其外部形态的发展、当代设计倾向等方面分析了企业总部建筑外部形态特色设计的基础。并探讨影响企业总部建筑外部形态设计的相关要素,为分析企业总部外部形态提供切入点。其次,论文将理论和实际案例相结合,从外部形态的实体要素与内在属性两大方面对企业总部建筑外部形态的设计手法和实例进行分析、归纳和总结,得到多种企业总部建筑外部形态的设计策略。最后,论文以中新生态城动漫园区读者大厦设计项目为实例,介绍企业总部建筑具体工程设计时外部形态的特色设计与表达。
[Abstract]:The capitalist system of developed countries makes private enterprises become the creators of national economy. In the slow evolution of history, the competition in production and sale makes enterprises become the creators of a kind of commercial culture. Quality, image, credibility, technical strength and other factors become the necessary factors for the success of enterprises. In addition to the product and service providers to show their own strength, corporate headquarters building has also become a strategic location for enterprises to display and promote their image. Nowadays, large enterprises in the world all have their own independent headquarter office buildings, and they try their best to create a unique image in the design of the headquarters buildings. China's economy is in a period of rapid construction and development, and a large number of powerful enterprises have emerged in China. Their demand for office buildings is showing a trend of diversification. A small number of large enterprises have also started to build their own headquarters to meet their own office needs. This paper mainly focuses on the external form of the enterprise headquarters. This paper classifies and compares the design characteristics and application of different types of enterprise headquarters, and introduces characteristic cases to prove it. Then summarize and analyze the main points of external form design of enterprise headquarters, sum up the common methods of individualized design of enterprise headquarters. First of all, the paper discusses the basic problems of the enterprise headquarters building, and analyzes the basis of the external form characteristic design of the enterprise headquarters building from the aspects of the characteristics of the enterprise headquarters, the development of its external form, the tendency of contemporary design, and so on. The paper also discusses the relevant factors that affect the external shape design of the enterprise headquarters building, and provides a breakthrough point for the analysis of the external form of the enterprise headquarters building. Secondly, combining the theory with practical cases, the paper analyzes the design methods and examples of the external form of the enterprise headquarters building from the two aspects of the external elements and internal attributes, and sums up and summarizes the design methods and examples of the external form of the enterprise headquarters building. To obtain a variety of corporate headquarters building external design strategy. Finally, taking the reader building design project of Zhongxin Ecological City Animation Park as an example, the paper introduces the characteristic design and expression of the external form in the design of the concrete project of the enterprise headquarters building.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TU243.2

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