出版集团开展网络文学出版刍议

发布时间：2018-06-20 11:33

本文选题：网络文学出版 + UGC(用户创造内容)　；参考：《编辑之友》2013年05期

【摘要】：网络文学是Web2.0时代用户创造内容的典型应用,已经成为当下文学出版体系中不容忽视的重要内容。网络文学出版,已不再局限于网络出版,而是涵盖实体出版、移动出版,以及影视、动漫、游戏改编等跨媒介的多元出版体系,并通过版权的多元化运营实现了内容商业价值的放大。网络文学产业的高度商业化,一方面,促成海量作品的涌现,推动网络文学的迅速发展;另一方面,很大程度上造成网络文学作品内容质量泥沙俱下、参差不齐。内容质量整体低下,成为影响当前网络文学发展的最大阻力。而拥有优质出版资源、专业编辑实力和丰富出版经验的传统出版单位,进军网络文学出版的市场机会依然存在。本文将从中国网络文学出版发展现状入手,对出版集团开展网络文学出版的市场机会、策略选择进行分析和探讨。
[Abstract]:Web literature is a typical application of user-created content in the Web 2.0 era and has become an important content in the current literary publishing system. Online literature publishing is no longer limited to online publishing, but covers a variety of media publishing systems, such as physical publishing, mobile publishing, film and television, animation, game adaptation, etc. And through the diversification of copyright operation to achieve the commercial value of the content amplification. The high commercialization of the network literature industry, on the one hand, promotes the emergence of massive works and the rapid development of the network literature; on the other hand, to a large extent, the content quality of the network literature works is mixed and uneven. The content quality is low as a whole, become the biggest resistance that affects the development of current network literature. The traditional publishing units with high quality publishing resources, professional editing strength and rich publishing experience still have the market opportunity to enter the network literature publishing. Starting with the current situation of the development of Chinese online literature publishing, this paper analyzes and probes into the market opportunities and strategic choices of publishing groups to carry out online literary publishing.
【作者单位】：长江出版传媒股份有限公司;
【分类号】：I206.7;G239.2

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