长沙市漫迷群体的消费行为研究

发布时间：2018-06-23 02:51

本文选题：漫迷群体 + 消费行为　；参考：《中南大学》2007年硕士论文

【摘要】： 中国漫迷的产生始于20世纪80年代,源于日本动漫的大量传入。21世纪初,在中国的许多城市,漫迷已开始逐渐成为一个成熟的群体,长沙作为中国动漫产业发展较好的城市之一,其漫迷群体已经有了相当的规模,这一群体的消费行为正在影响着长沙市乃至湖南省动漫产品及动漫周边产品的消费。然而,我国动漫研究领域的理论研究还十分缺乏,对于漫迷群体的研究也还处于起步阶段,对这一群体的特征、消费方式、动机等特点都不甚了解,这对于动漫及其周边产业的发展都是极为不利的。鉴于此,作者锁定长沙市漫迷群体消费行为进行研究。本文对漫迷群体等几个重要概念进行了界定,分析了日本、美国、韩国三个动漫大国和我国漫迷群体以及我国动漫典型城市漫迷群体的形成及特征,并结合问卷调查和访谈等方式,利用描述性统计、列联表分析等方法,研究了长沙市漫迷群体对动漫产品的消费行为的影响因素以及漫迷群体的动漫产品购买频次、渠道、支出等内容。考虑到动漫周边产品在动漫产业中的重要性,论文进一步利用因子分析和聚类分析等方法研究了长沙市漫迷群体对动漫周边产品的消费情况。最后,在上述研究分析后得出有价值的结论,旨在为动漫企业决策提供参考依据,推动我国动漫产业的发展。
[Abstract]:The emergence of Chinese fanatics began in the 1980s, with a large number of Japanese anime coming into the early 2000s. In many cities in China, fans have gradually become a mature group. Changsha, as one of the cities with better development of animation industry in China, has a considerable scale of its fans. The consumption behavior of this group is affecting the consumption of animation products and animation peripheral products in Changsha and even Hunan Province. However, the theoretical research in the field of animation research in China is still very scarce, and the study of the group of fans is still in its infancy, and the characteristics of this group, such as consumption mode, motivation and so on, are not well understood. This is extremely unfavorable to the development of animation and its surrounding industries. In view of this, the author focuses on the consumption behavior of diffuse fans in Changsha. This paper defines several important concepts, such as mannerism group, and analyzes the formation and characteristics of three major animation countries, Japan, the United States and South Korea, as well as our country's mannerism groups and the typical animation cities in China. Combined with questionnaire survey and interview, using descriptive statistics, column table analysis and other methods, this paper studies the influencing factors of the consumer behavior of cartoon products, as well as the frequency and channel of cartoon products purchase. Expenditure, etc. Considering the importance of anime peripheral products in the animation industry, this paper further uses factor analysis and cluster analysis to study the consumption of animation peripheral products by fans in Changsha. Finally, after the above research and analysis, a valuable conclusion is drawn, in order to provide a reference for the decision of animation enterprises, and promote the development of animation industry in China.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F224;F719.5

【引证文献】