Quela的虚拟代言人形象设计
发布时间：2018-11-03 15:12
【摘要】：随着网络的发展,虚拟形象几乎无孔不入的渗入了我们的生活。在国外虚拟形象的运用已经进入成熟阶段。像美国十大品牌的代言人全部都是虚拟化的。其中包括麦当劳叔叔、米其林男子等。但是在国内很少有企业意识到这些虚拟形象蕴藏的无限商机。以至于有很多国内的经典虚拟形象都卖给了外国人。比如张小盒、魔力兔、兔斯基等,而我国却虚拟形象短缺以至于总是抄袭模仿他人。这点令人痛心疾首,如果企业把虚拟形象重视起来的话,我们本土的珍贵卡通形象就不会从属与国外品牌,我国企业也不至于如此频繁的花巨资去买国外品牌的授权。 在为伯庆集团工作期间我设计了quela这一品牌的虚拟代言人——乐乐。本文是一片调查报告类论文。我从两方面入手,一、虚拟代言人的设计方法。二、Quela化妆品虚拟代言人设计过程。每一点都是阅读了大量文献资料并结合了我自己一年来的实践经验后得出的。希望可以对今后国内的虚拟形象设计有所帮助,并且希望各个的企业可以重视本土卡通动漫形象,为中国动漫发展提供一定的支持。
[Abstract]:With the development of network, virtual image almost everywhere infiltrates our life. The application of virtual image in foreign countries has entered a mature stage. Like the top ten brands in the United States, the spokesmen are all virtualized. These include McDonalds Uncle, Michelin Men and so on. However, few enterprises in China realize the unlimited business opportunities of these virtual images. So that there are a lot of domestic classic virtual images are sold to foreigners. For example, Zhang Xiaobo, Magic Rabbit, Tuzki and so on, but our virtual image is so short that we always copy others. This is a painful point, if companies attach importance to the virtual image, our local precious cartoon image will not be subordinate to foreign brands, Chinese enterprises will not spend so much money to buy the authorization of foreign brands. While working for Boqing Group, I designed the virtual spokesperson of the quela brand-Le. This paper is an investigation paper. I start from two aspects, first, the design method of virtual spokesman. Second, Quela cosmetic virtual spokesman design process. Each point is the result of reading a great deal of literature and combining my own practical experience over the past year. Hope to help in the future virtual image design in China, and hope that each enterprise can attach importance to the local cartoon image, for the development of Chinese animation to provide certain support.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524;F713.8
本文编号：2308159
[Abstract]:With the development of network, virtual image almost everywhere infiltrates our life. The application of virtual image in foreign countries has entered a mature stage. Like the top ten brands in the United States, the spokesmen are all virtualized. These include McDonalds Uncle, Michelin Men and so on. However, few enterprises in China realize the unlimited business opportunities of these virtual images. So that there are a lot of domestic classic virtual images are sold to foreigners. For example, Zhang Xiaobo, Magic Rabbit, Tuzki and so on, but our virtual image is so short that we always copy others. This is a painful point, if companies attach importance to the virtual image, our local precious cartoon image will not be subordinate to foreign brands, Chinese enterprises will not spend so much money to buy the authorization of foreign brands. While working for Boqing Group, I designed the virtual spokesperson of the quela brand-Le. This paper is an investigation paper. I start from two aspects, first, the design method of virtual spokesman. Second, Quela cosmetic virtual spokesman design process. Each point is the result of reading a great deal of literature and combining my own practical experience over the past year. Hope to help in the future virtual image design in China, and hope that each enterprise can attach importance to the local cartoon image, for the development of Chinese animation to provide certain support.
【学位授予单位】：山西大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524;F713.8
【参考文献】
相关期刊论文 前3条
1 刘雪梅;贾恩峰;;创设问题情境教学方法的探讨[J];大众文艺(理论);2009年03期
2 胡晓芸 ,张静;“酷儿”:领跑卡通代言的时代[J];企业导报;2004年Z1期
3 黄智宇;论卡通化手法在后现代产品设计中的应用[J];郑州轻工业学院学报(社会科学版);2005年03期
，本文编号：2308159
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2308159.html
