国产动画角色造型设计研究
发布时间：2018-11-14 14:36
【摘要】：动画是典型的视觉艺术。一部好的动画片必定要有好的角色设计才能充分传达出故事情节和人物性格，给人以赏心悦目的视觉效果。随着动画产业进程的深入化和广泛化，动画角色形象的价值也逐渐被扩展到商务运作的高度,具有独特性格魅力的动画角色才具有较高的艺术价值与商业价值。动画作为一种特殊的艺术形式，不仅承担着文化传播的功能，也能为创作者带来巨大的经济效益。如三十年代的米老鼠，五十年代的爱丽丝，八十年代日本的一休哥，九十年代的狮子王，这些动画角色的成功给美国、日本等国创造了巨大的商业和文化财富。经济学家把动画产业划为“朝阳产业”，尤其在二十一世纪的今天，更被界定为开发潜力巨大的核心产业。 近年来，由于国内大量的引入外国动画，，产自欧美、日本、韩国等国的动画角色对中国少年儿童日常生活的影响成为社会不可回避的现实。目前，在中国动画市场效益排行比较靠前的仍是国外的动画明星，中国本土制造的动画仅占10％。可见，中国动画产业的发展仍存在大量的问题，尤其是动画的角色造型设计方面缺少个性。制作商对视觉的创作态度不够重视，创作标准要求不高，角色设计思路上缺少创新，造型上动画角色形象保守、制作工艺租糙。不论是对动画片剧情整体的把握，还是对动画造型细节的刻画，仍然存在着很多不足之处。在动画语言国际化、文化经济贸易全球化的前提下，思考如何创造出幽默风趣和综合造型具有创意性的国产动画角色，同时角色造型设计又可以巧妙地在价值观念、审美理念等方面凸显出中国元素、中国文化的精髓，从而大力推动中国动画产业的发展。近几年，国家大力扶持动漫产业，大大小小的动漫基地在全国各地纷纷成立。中国动画似乎在几年内迅速形成如火如荼的发展之势。然而在产业形势蒸蒸日上的同时，商品包装的华丽外衣下的动画原创领域里，我国与其他动画大国的差距是业界内外人士有目共睹的。因而结合美、日动画电影的发展，挖掘横向的内在联系，研究我国动画的角色造型设计，探索我国动画产业未来的发展，使我国的动画艺术具有更持久的生命力。
[Abstract]:Animation is a typical visual art. A good cartoon must have a good character design to fully convey the story and character, giving people a pleasing visual effect. With the deepening and extensive development of animation industry, the value of animation character image is gradually extended to the height of business operation. Only animation characters with unique charisma have higher artistic value and commercial value. Animation, as a special art form, not only bears the function of cultural communication, but also brings great economic benefits to the creators. For example, Mickey Mouse in the 1930s, Alice in the fifties, Yixiu in Japan in the 1980s, Lion King in the 1990s, the success of these animated characters has created great commercial and cultural wealth for the United States, Japan and other countries. Economists classify animation industry as "sunrise industry", especially today in the 21 century, which is defined as the core industry with great potential. In recent years, due to the introduction of a large number of foreign animation, from Europe and America, Japan, South Korea and other countries, the impact of animation on the daily life of Chinese children has become a social reality can not be avoided. At present, in the Chinese animation market, the top of the list is still foreign animation stars, made in China only 10% of animation. Therefore, there are still a lot of problems in the development of Chinese animation industry, especially the lack of personality in character modeling design of animation. The producers do not pay enough attention to the visual creation attitude, the creation standard is not high, the character design idea lacks the innovation, the animation character image is conservative in the modelling, the production craft is rough. There are still many deficiencies in animation plot and animation modeling details. On the premise of internationalization of animation language and globalization of culture, economy and trade, thinking about how to create domestic animated characters with humor and comprehensive modeling, and at the same time, the role modeling design can be skillfully in the value concept. The aesthetic concept highlights the essence of Chinese culture, and promotes the development of Chinese animation industry. In recent years, the state vigorously supported the animation industry, large and small animation bases have been established throughout the country. Chinese animation seems to have developed rapidly in a few years. However, while the industrial situation is booming, the gap between China and other animation countries is obvious to all in the field of animation originality under the gorgeous cloak of commodity packaging. Therefore, combining with the development of American and Japanese animation films, the paper excavates the horizontal internal relations, studies the character modeling design of animation in our country, and explores the future development of animation industry in our country, which makes the animation art of our country have more lasting vitality.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954
本文编号：2331446
[Abstract]:Animation is a typical visual art. A good cartoon must have a good character design to fully convey the story and character, giving people a pleasing visual effect. With the deepening and extensive development of animation industry, the value of animation character image is gradually extended to the height of business operation. Only animation characters with unique charisma have higher artistic value and commercial value. Animation, as a special art form, not only bears the function of cultural communication, but also brings great economic benefits to the creators. For example, Mickey Mouse in the 1930s, Alice in the fifties, Yixiu in Japan in the 1980s, Lion King in the 1990s, the success of these animated characters has created great commercial and cultural wealth for the United States, Japan and other countries. Economists classify animation industry as "sunrise industry", especially today in the 21 century, which is defined as the core industry with great potential. In recent years, due to the introduction of a large number of foreign animation, from Europe and America, Japan, South Korea and other countries, the impact of animation on the daily life of Chinese children has become a social reality can not be avoided. At present, in the Chinese animation market, the top of the list is still foreign animation stars, made in China only 10% of animation. Therefore, there are still a lot of problems in the development of Chinese animation industry, especially the lack of personality in character modeling design of animation. The producers do not pay enough attention to the visual creation attitude, the creation standard is not high, the character design idea lacks the innovation, the animation character image is conservative in the modelling, the production craft is rough. There are still many deficiencies in animation plot and animation modeling details. On the premise of internationalization of animation language and globalization of culture, economy and trade, thinking about how to create domestic animated characters with humor and comprehensive modeling, and at the same time, the role modeling design can be skillfully in the value concept. The aesthetic concept highlights the essence of Chinese culture, and promotes the development of Chinese animation industry. In recent years, the state vigorously supported the animation industry, large and small animation bases have been established throughout the country. Chinese animation seems to have developed rapidly in a few years. However, while the industrial situation is booming, the gap between China and other animation countries is obvious to all in the field of animation originality under the gorgeous cloak of commodity packaging. Therefore, combining with the development of American and Japanese animation films, the paper excavates the horizontal internal relations, studies the character modeling design of animation in our country, and explores the future development of animation industry in our country, which makes the animation art of our country have more lasting vitality.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954
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相关博士学位论文 前1条
1 李涛;美、日百年动画形象研究[D];四川大学;2007年
本文编号：2331446
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