试论商业化网络文学的消费问题

发布时间：2018-01-27 16:54

本文关键词： 网络文学文学消费商业化娱乐化　出处：《南昌大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络文学产生于20世纪末,其诞生后迅速地走上了商业化、产业化道路,并衍生出一种以营利为根本目的的商业化网络文学。商业化网络文学消费者采用快餐化消费方式,即低价购买由商业化网络文学生产者快速供应的、类型化的文学作品,采取漫不经心、甚至心不在焉的态度,对网络文学进行一次性消费的方式。商业化网络文学消费呈现出娱乐化文学消费取向,依托于网络媒介进行传播与消费者的娱乐需求是网络文学娱乐化消费取向所产生的两大原因。网络文学次场难以抵御经济场的侵袭,为资本所操控,根本目的是资本增值,追求利润的最大化,商业化网络文学生产者按照固定模式生产出媚俗化的作品,运用各种营销手段刻意迎合、乃至有意引导消费者的低级趣味,放纵消费者的欲望,激发和扩大消费者对于娱乐的需求,并将其转变成市场份额与消费生产力。商业化网络文学消费反作用于网络文学生产,一方面造就了文学的繁荣,创造了巨大的经济效益与社会效益,使网络写手获益,也为现实生活中承受繁重压力的消费者们提供了一个避风的港湾;另一方面却使文学之路越走越窄,间接导致了生产者的异化与消费者精神的退化。
[Abstract]:Network literature came into being at the end of 20th century. After it was born, it quickly embarked on the road of commercialization and industrialization. Commercial online literature consumers use fast food consumption mode, that is to say, the low price purchase is supplied by the commercial network literature producers quickly. The type of literature works, take a careless, even absent-minded attitude, to the network literature one-time consumption. The commercial network literature consumption shows entertainment literature consumption orientation. Relying on the network media to spread and consumers' entertainment demand are the two main reasons of the network literature entertainment consumption orientation. The network literature sub-field is difficult to resist the invasion of the economic field and controlled by the capital. The basic purpose is to increase the value of capital, pursue the maximization of profit, the commercial network literature producer produces the vulgarized works according to the fixed mode, and uses various marketing means to deliberately cater to. Even intentionally guide the consumer's low taste, indulge the consumer's desire, stimulate and expand the consumer's demand for entertainment. The commercial network literature consumption counteracts to the network literature production, on the one hand has created the literature prosperity, has created the huge economic efficiency and the social benefit. So that network writers benefit, but also for the real life to bear the heavy pressure of consumers to provide a haven; On the other hand, the road of literature becomes narrower and narrower, which indirectly leads to the alienation of producers and the degradation of consumer spirit.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7

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