当下中国网络文学存在问题研究

发布时间：2018-04-02 06:10

本文选题：网络文学　切入点：文化产业　出处：《北京印刷学院》2017年硕士论文

【摘要】：网络文学无疑是现代大众文化发展出的众多形式之一,但目前中国的网络文学看似业绩高升欣欣向荣,实则夹在文化与娱乐之间,进退两难,也就难免导致各种各样的问题。其实归根结底中国网络文学面对的是一个需要明确方向的问题,那就是我们到底想让网络文学发展成为经典,还是变得更接地气?换句话说,对于网络文学这种基于IP开发的文化创意产业来说,到底是社会效益更重要还是经济效益更重要?这篇论文的研究目的就是为了解决这个问题。从总体上来看,网络文学的热潮不可逆转,但并不代表这种文化不需要有所引导。目前中国大众的素质和欣赏水平并没有发展到一定的层次,因此在很长的一段时间内,过于多样化的发展对普通大众未必有益。网络文学作为大众文化的重要表现形式之一,它的发展究竟路往何方,这也是关系到国内大众文化发展方向的重要问题。现在还不能武断地判断哪一种发展方向更好,就个人观点而言,任何面向大众的精神文化产品都应该具有正面的引导性。虽然对于网络文学而言,百花齐放的发展方式是非常必要的,但也不能鱼龙混杂。目前中国网络文学存在的问题主要体现在内容、渠道和衍生产业链三方面。本文第一章先介绍研究背景。第二章重点阐述网络文学内容方面存在的问题,分别介绍问题现状、分析原因并提出建议;第三章介绍目前中国网络文学渠道方面的问题,并根据现状分析形成原因;第四章则分析网络文学IP延伸产业链的发展状况,包括影视剧改编、实体书、游戏等各种改编方式,找到产业链发展的短板,并总结问题所在,最后针对延伸产业链提出改进建议。本文意在通过分析这三个方面的问题症状,客观结合具体的社会文化背景寻找问题产生的原因,并提出相应的解决方案,尝试探索适合中国网络文学的发展方向。中国网络文学正在经历资本投入和集中的阶段,资本投入是一把双刃剑,它为网络文学产业带来了足够的发展活力,但资本过于集中难免导致利益驱使下的创作动机,这就从根本上影响了与网络文学相关的一系列产业的发展观,也影响了原本浮躁的社会环境下急功近利的创作心态,这种心态也决定了目前中国文化市场文化快销品层出不穷,而经典文学作品寥寥无几的现状。
[Abstract]:There is no doubt that network literature is one of the many forms of the development of modern popular culture. But at present, the Chinese network literature seems to be flourishing in performance, but in fact it is caught in a dilemma between culture and entertainment. It will inevitably lead to a variety of problems. In fact, the Chinese network literature is facing a need for a clear direction, that is, whether we want to make the development of network literature into a classic, or become more approachable? In other words, is the social benefit more important or the economic benefit more important to the cultural and creative industry based on IP development of network literature? The purpose of this paper is to solve this problem. In general, the upsurge of online literature is irreversible. However, it does not mean that this culture does not need to be guided. At present, the quality and appreciation level of the Chinese public has not developed to a certain level, so in a very long period of time, Too diversified development is not necessarily beneficial to the general public. As one of the important forms of mass culture, the network literature, which way to its development, This is also an important issue related to the direction of the development of domestic popular culture. It is not yet possible to judge arbitrarily which direction of development is better. From a personal point of view, Any spiritual and cultural product for the public should have positive guidance. Although for online literature, it is very necessary to develop with a hundred flowers in full bloom. At present, the problems of Chinese network literature are mainly embodied in three aspects: content, channel and derivative industry chain. The first chapter introduces the research background. The second chapter focuses on the problems existing in the content of network literature. The third chapter introduces the current problems of China's network literature channel, and analyzes the reasons for its formation according to the current situation. The fourth chapter analyzes the development of the IP extension industry chain of network literature. Including film and TV drama adaptation, entity books, games and other adaptation methods, to find the short board of the development of the industrial chain, and to summarize the problems, and finally to put forward suggestions for improving the extended industrial chain. This paper intends to analyze the symptoms of these three aspects of the problems. Combining the concrete social and cultural background objectively to find the cause of the problem, and put forward the corresponding solution, try to explore the suitable development direction of China's network literature, Chinese network literature is going through the stage of capital investment and concentration. Capital investment is a double-edged sword. It brings enough vitality to the network literature industry, but the concentration of capital inevitably leads to the motive of creation driven by interest. This has fundamentally affected the concept of development of a series of industries related to network literature, and has also affected the original fickle social environment of the creation mentality of quick success and instant profit, which also determines the emergence of an endless stream of cultural fast selling products in the current Chinese cultural market. But the classical literature works few present situation.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7

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